SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The Indianapolis Motor Speedway named Canon U.S.A. the
     official camera of the Indy 500 and the Pep Boys IRL.  Canon
     photo products in 35mm, APS and digital still formats were
     designated with official status (IMS)....In N.Y., Peter
     Vecsey reports that Jazz Owner Larry Miller "does not
     appreciate Greg Ostertag and Jacque Vaughn doing commercials
     for a rival car dealership in Salt Lake City."  Miller:
     "It's a flat-out slap in the face.  I feel like grabbing
     these guys by a combination of their collars and necks and
     slapping them a time or two and asking them to wake up,
     think about what's going on here" (N.Y. POST, 5/19)....AD
     AGE's James Brady reports that former Topps Dir of PR Marty
     Appel has formed his own NY-based PR company, "with Topps
     already on board as a charter client" (AD AGE, 5/18 issue).
     ...Swiss sports-watch maker Tag Heuer will launch a $45M
     world-wide ad campaign this June featuring athletes such as
     Grant Hill and Boris Becker (WALL STREET JOURNAL, 5/19).
     ...In IN, Nelson Price reports that since the Colts traded
     fan-favorite QB Jim Harbaugh, demand for his merchandise has
     declined.  IN-based Logo-7 said sales of Harbaugh/Colts
     merchandise dropped to $157,000 in '97, down from the
     $272,000 in sales in '96.  Logo-7 VP/Marketing Eddie White:
     "The movement of popular players between cities has become a
     pitfall of our business.  The days of a guy sticking with
     one team for his entire career are gone, expect for a few
     dinosaurs" (INDIANAPOLIS STAR-NEWS, 5/19).

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