Indy 500 Viewership Best Since '12 Indy 500 Delivers In Big Way For Series Sunoco Debuts "Essence Of Racing" Campaign IndyCar Ponders How To Attract Fans Long Term Michael Andretti Expanding Business Empire Boston IndyCar Race Set For Next Year IMS To Undergo Further $30M In Renovations Steak 'N Shake's IndyCar Deal Gaining Publicity Indy 500 Seeking Presenting Sponsor IMS Seeing Sales Spike For May Events
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Published May 19, 1998
The Indianapolis Motor Speedway named Canon U.S.A. the official camera of the Indy 500 and the Pep Boys IRL. Canon photo products in 35mm, APS and digital still formats were designated with official status (IMS)....In N.Y., Peter Vecsey reports that Jazz Owner Larry Miller "does not appreciate Greg Ostertag and Jacque Vaughn doing commercials for a rival car dealership in Salt Lake City." Miller: "It's a flat-out slap in the face. I feel like grabbing these guys by a combination of their collars and necks and slapping them a time or two and asking them to wake up, think about what's going on here" (N.Y. POST, 5/19)....AD AGE's James Brady reports that former Topps Dir of PR Marty Appel has formed his own NY-based PR company, "with Topps already on board as a charter client" (AD AGE, 5/18 issue). ...Swiss sports-watch maker Tag Heuer will launch a $45M world-wide ad campaign this June featuring athletes such as Grant Hill and Boris Becker (WALL STREET JOURNAL, 5/19). ...In IN, Nelson Price reports that since the Colts traded fan-favorite QB Jim Harbaugh, demand for his merchandise has declined. IN-based Logo-7 said sales of Harbaugh/Colts merchandise dropped to $157,000 in '97, down from the $272,000 in sales in '96. Logo-7 VP/Marketing Eddie White: "The movement of popular players between cities has become a pitfall of our business. The days of a guy sticking with one team for his entire career are gone, expect for a few dinosaurs" (INDIANAPOLIS STAR-NEWS, 5/19).