SBD/19/Sponsorships Advertising Marketing

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  • ADVANTAGE OCTAGON: GROUP COMPLETES MERGER OF TWO COMPANIES

              Sports marketing & entertainment group Octagon
         announced it will merge two of its companies, Washington,
         DC-based Advantage Int'l and London-based The API Group. 
         Octagon, which bought Advantage and 60% of API in May '97,
         acquired the remaining 40% of API to facilitate the merger
         of the two companies.  The new company, which will have over
         500 staff members in 21 offices covering five continents,
         will be led by Advantage co-Founder & Chair Lee Fentress. 
         API Chair Alan Pascoe will leave the company after 15 years.
         It was also announced that API CEO Matthew Wheeler will take
         a Senior Management role with Octagon in London (Octagon).
    
    

    Print | Tags: Interpublic Group of Cos., Octagon
  • MARKETPLACE ROUND-UP

              The Indianapolis Motor Speedway named Canon U.S.A. the
         official camera of the Indy 500 and the Pep Boys IRL.  Canon
         photo products in 35mm, APS and digital still formats were
         designated with official status (IMS)....In N.Y., Peter
         Vecsey reports that Jazz Owner Larry Miller "does not
         appreciate Greg Ostertag and Jacque Vaughn doing commercials
         for a rival car dealership in Salt Lake City."  Miller:
         "It's a flat-out slap in the face.  I feel like grabbing
         these guys by a combination of their collars and necks and
         slapping them a time or two and asking them to wake up,
         think about what's going on here" (N.Y. POST, 5/19)....AD
         AGE's James Brady reports that former Topps Dir of PR Marty
         Appel has formed his own NY-based PR company, "with Topps
         already on board as a charter client" (AD AGE, 5/18 issue).
         ...Swiss sports-watch maker Tag Heuer will launch a $45M
         world-wide ad campaign this June featuring athletes such as
         Grant Hill and Boris Becker (WALL STREET JOURNAL, 5/19).
         ...In IN, Nelson Price reports that since the Colts traded
         fan-favorite QB Jim Harbaugh, demand for his merchandise has
         declined.  IN-based Logo-7 said sales of Harbaugh/Colts
         merchandise dropped to $157,000 in '97, down from the
         $272,000 in sales in '96.  Logo-7 VP/Marketing Eddie White:
         "The movement of popular players between cities has become a
         pitfall of our business.  The days of a guy sticking with
         one team for his entire career are gone, expect for a few
         dinosaurs" (INDIANAPOLIS STAR-NEWS, 5/19).
    
    

    Print | Tags: Indianapolis Colts, Indianapolis Motor Speedway, IndyCar, Utah Jazz
  • NO TATOO, YOU! IAAF PUTS BAN ON HUMAN BILLBOARDS

              The International Amateur Athletic Federation (IAAF)
         has passed a bylaw making it illegal for athletes to attempt
         to "sneak a competing sponsor's ads into track-and-field
         meets by getting their bodies tattooed with corporate
         logos," according to James Christie of the Toronto GLOBE &
         MAIL.  Cecil Smith, a Canadian delegate to the IAAF and Exec
         Dir of the Ontario Track and Field Association, said the
         organization is concerned about "athletes decorating
         themselves with a Nike Swoosh or a Tiger logo.  It's the
         latest craze."  Smith said, however, that the new bylaw
         doesn't specifically cover what an athlete does with their
         hairstyle (James Christie, Toronto GLOBE & MAIL, 5/19).
    
    

    Print | Tags: Nike
  • PGA TOUR CONTINUES ITS NEW AD CAMPAIGN ON TNT'S NBA COVERAGE

              The PGA Tour's latest spot in its "These Guys Are Good"
         campaign, featuring Tour player Phil Mickelson and Spurs C
         David Robinson, aired during last night's Game Two of the
         Lakers-Jazz Western Conference final.  The spot, created by
         TX-based GSD&M, has been running on TNT during its NBA
         Playoff coverage.  The ad opens with the Spurs coming out of
         a timeout trailing the Celtics by a point with 0.7 seconds
         on the clock.  As the Spurs huddle breaks, Mickelson and his
         caddy emerge with the team.  A TV announcer's voice over:
         "This is an impossible situation for the Spurs.  Absolutely
         no time left on the clock.  Is that Phil Mickelson?"  A
         second announcer: "It makes perfect sense to me, Tom, he's
         the king of the lob wedge.  This is his shot."  The spot
         then shows a referee dropping a golf ball on the baseline,
         and Mickelson addresses it.  Announcer voice-over: "A very
         tight lie, even for Phil."  Mickelson swings, taking a large
         divot, and chunks of the floor fly into the air.  The camera
         then follows the ball as it flies the length of the court. 
         Announcer: "It's up!  A long full-court pass!  Looks like an
         alley-oop for Robinson!"  Robinson runs the baseline, jumps,
         catches the golf ball, and dunks it before the buzzer. 
         Announcer: "What a perfect pass!"  Mickelson and Robinson
         then point at each other, acknowledging the play.  Robinson: 
         "Boy, these guys are good!"  The screen fades to the PGA
         Tour logo and the "These Guys Are Good" slogan (THE DAILY).
    
    

    Print | Tags: Boston Celtics, Los Angeles Lakers, NBA, PGA Tour, San Antonio Spurs, TBS/TNT, Utah Jazz
  • THE COMPANY WITH KALEIDOSCOPE EYES ON SPORTS RESEARCH

              Kaleidoscope Sports & Entertainment, a subsidiary of
         The Interpublic Group of Companies, has formed ROI Research,
         a new unit focused on quantifying the value of sports and
         entertainment sponsorships through data analysis.  Based in
         New York, ROI will specialize in sponsorship and consumer
         research, with an emphasis on the measurement of sponsorship
         awareness, brand image, media exposure and return-on-
         investment.  The agency will also provide data on TV
         exposure, publicity, promotions, on-site exposure, revenues
         and costs associated with sponsorship.  Tracy Shoenadel, a
         Founder of the Fox Sports/TMG Poll, has been named Managing
         Dir of ROI Research.  In addition, the company named Joe
         Doyle as ROI Dir of Research and Larry DeBaris as its Senior
         Research Manager (Kaleidoscope Sports & Entertainment).
    
    

    Print | Tags: Interpublic Group of Cos., News Corp./Fox
  • THE SWOOSH & THE SWISH: CRITICS DEBATE PROS AND CONS OF NIKE

              Nike Chair Phil Knight is listed among the "Winners" of
         TIME's "Notebook" for announcing the company's new labor
         policy initiatives overseas: "Nike CEO will end child labor
         and improve factories abroad.  Go, Phil -- now hike that
         minimum wage!" (TIME, 5/25 issue).  In Dallas, Kevin
         Blackistone writes on Nike's planned reforms and states that
         wearing Nike products "was becoming increasingly
         uncomfortable, at least for me.  The only reason I hadn't
         yet turned a shoulder to Nike, as I once did consumer
         companies that did business with apartheid South Africa, was
         because Nike did so many good things in the world of sports. 
         It championed women's athletics.  It opened its boardroom to
         minorities.  It stood up for athletes it thought had been
         wronged."  Blackistone adds that the only issue that Knight
         failed to address in his announcement was "pay, which he
         should have.  But, this was a start. ... When the results
         come in, hopefully I'll feel better" (DALLAS MORNING NEWS,
         5/19).  A SAN JOSE MERCURY NEWS editorial stated that "as
         the first step to win back consumers' respect, Nike needs to
         show that it can take responsibility for how its products
         are made.  If it can monitor the quality of athletic shoes
         made in Indonesia and Vietnam, it should be able to monitor
         the quality of the air in the factory" (MERCURY NEWS, 5/18).
              AIR QUALITY: Michael Jordan, who earlier this year
         announced offseason plans to visit Nike's Asian plants, on
         the planned reforms: "I'm pretty sure people are going to
         say that there was some pressure put upon (Knight) to make
         those changes.  But if there's a need, then he has to.  I
         don't think that's going to alter my trip at all. ... I've
         still got to go for myself" (CHICAGO SUN-TIMES, 5/19).
     
    

    Print | Tags: Nike
  • WOMEN'S WORLD CUP POURS ITSELF A HOT NEW SPONSOR

              Procter & Gamble has signed a sponsorship of the
         Women's World Cup soccer tournament for its Millstone brand
         of grocery store-vended coffee beans, according to Terry
         Lefton of BRANDWEEK.  P&G will put WWC '99 marks on five
         million bags of Millstone next year and support the deal
         with radio in the seven markets where games will be held:
         San Jose, Washington, DC, Boston, Chicago, L.A., N.Y., and
         Portland, OR.  In its "first major promotional tie-in,"
         Millstone is expected to get "substantial support to
         establish a permanent place on grocer shelves, meaning the
         Women's World Cup link could be the first of a flurry of
         marketing activities" (Terry Lefton, BRANDWEEK, 5/18 issue).
    
    

    Print | Tags: Procter and Gamble
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