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CHARLOTTE STUDY SAYS CITY CAN SUPPORT MLB, BUT AT A COST
Published May 19, 1998
A feasibility study unveiled yesterday concluded that Charlotte "can make big league baseball work -- but only with a first-class uptown ballpark that could come at a steep price to taxpayers," according to Foon Rhee of the CHARLOTTE OBSERVER. The study, commissioned by the Charlotte Regional Baseball Partnership, projects that a team would draw an average of 25,000 and could raise $30M in PSLs from 10,000 season tickets. Prospective Twins Owner Don Beaver's group "might come up with an additional" $70M or so through naming rights, parking and concessions, but that would leave another $100M of financing to be found (CHARLOTTE OBSERVER, 5/19). Muhleman Marketing's Max Muhleman, who conducted the study: "What we conclude is the Charlotte market at this time is likely to provide mid-level support of [MLB]" (Raleigh NEWS & OBSERVER, 5/19). NC Triad Business Journal Exec Editor Justin Catanoso writes, "The results, the advocates said, were encouraging but not overwhelming" (Minneapolis STAR TRIBUNE, 5/19).