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CHARLOTTE STUDY SAYS CITY CAN SUPPORT MLB, BUT AT A COST
Published May 19, 1998
A feasibility study unveiled yesterday concluded that
Charlotte "can make big league baseball work -- but only
with a first-class uptown ballpark that could come at a
steep price to taxpayers," according to Foon Rhee of the
CHARLOTTE OBSERVER. The study, commissioned by the
Charlotte Regional Baseball Partnership, projects that a
team would draw an average of 25,000 and could raise $30M in
PSLs from 10,000 season tickets. Prospective Twins Owner
Don Beaver's group "might come up with an additional" $70M
or so through naming rights, parking and concessions, but
that would leave another $100M of financing to be found
(CHARLOTTE OBSERVER, 5/19). Muhleman Marketing's Max
Muhleman, who conducted the study: "What we conclude is the
Charlotte market at this time is likely to provide mid-level
support of [MLB]" (Raleigh NEWS & OBSERVER, 5/19). NC Triad
Business Journal Exec Editor Justin Catanoso writes, "The
results, the advocates said, were encouraging but not
overwhelming" (Minneapolis STAR TRIBUNE, 5/19).




