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ASTROS INTEGRATE MARKETING STRATEGY WITH ISI
Published May 19, 1998
The Astros have retained NJ-based Integrated Sports
Int'l (ISI) for new business development in sponsorship
sales, marketing and strategic consultation. ISI will work
in conjunction with the team in identifying and developing
strategic marketing programs for corporate partners, both at
the Astrodome as well as the new ballpark, which is slated
to open in Downtown Houston in April 2000. In addition to
the Astros, ISI also serves as a marketing rep to the 49ers,
Angels, Broncos, Pacers and Chargers among others (ISI).
