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ASTROS INTEGRATE MARKETING STRATEGY WITH ISI
Published May 19, 1998
The Astros have retained NJ-based Integrated Sports Int'l (ISI) for new business development in sponsorship sales, marketing and strategic consultation. ISI will work in conjunction with the team in identifying and developing strategic marketing programs for corporate partners, both at the Astrodome as well as the new ballpark, which is slated to open in Downtown Houston in April 2000. In addition to the Astros, ISI also serves as a marketing rep to the 49ers, Angels, Broncos, Pacers and Chargers among others (ISI).