Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The Astros have retained NJ-based Integrated Sports Int'l (ISI) for new business development in sponsorship sales, marketing and strategic consultation. ISI will work in conjunction with the team in identifying and developing strategic marketing programs for corporate partners, both at the Astrodome as well as the new ballpark, which is slated to open in Downtown Houston in April 2000. In addition to the Astros, ISI also serves as a marketing rep to the 49ers, Angels, Broncos, Pacers and Chargers among others (ISI).
On Long Island, James Bernstein reports that N.Y. Sports Ventures Owners Howard Milstein and Steven Gluckstern "are stepping up a behind-the-scenes campaign to gain control of a multimillion-dollar contract to manage a new Nassau Coliseum," and are "said to be seeking to oust" PA- based SMG, which has the management contract through 2015. In addition, the Coliseum's GM Lance Elder has resigned, and a replacement search is underway (NEWSDAY, 5/19)....In San Antonio, Poling & Orsborn reported that expanding Freeman Coliseum to fit 20,000 people and 78 luxury suites would cost up to $109M, a figure Freeman board members "find staggering and that could prompt the county to instead build a new arena" for the Spurs (SAN ANTONIO EXPRESS-NEWS, 5/16).