ESPN CHILTON POLL: FOLLOWING INTEREST IN THE MASTERS

          ESPN Chilton Sports Poll interviewed sports fans ages     12+ on their interests in The Masters each year since '95.      In '95, 849 fans were interviewed; 867 in '96; 1440 in '97;     and 2086 in '98.  Since '95, the percentage of respondents     who were at least somewhat interested in The Masters has     risen from 22.2% to 30.8%.  Complete results:      
  
     
INTEREST       IN THE MASTERS
    
'95
    
'96
    
'97
    
'98
  
  
     
NOT       AT ALL
    
       
59.8%
    
    
       
60.5%
    
    
       
53.2%
    
    
       
56.9%
    
  
  
     
A       LITTLE BIT
    
       
18.1%
    
    
       
12.2%
    
    
       
12.3%
    
    
       
12.2%
    
  
  
     
SOMEWHAT
    
       
12.9%
    
    
       
13.8%
    
    
       
16.9%
    
    
       
16.3%
    
  
  
     
VERY
    
       
9.3%
    
    
       
13.4%
    
    
       
17.6%
    
    
       
14.5%