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  • ESPN CHILTON POLL: FOLLOWING INTEREST IN THE MASTERS

              ESPN Chilton Sports Poll interviewed sports fans ages
         12+ on their interests in The Masters each year since '95. 
         In '95, 849 fans were interviewed; 867 in '96; 1440 in '97;
         and 2086 in '98.  Since '95, the percentage of respondents
         who were at least somewhat interested in The Masters has
         risen from 22.2% to 30.8%.  Complete results: 
    
         
    INTEREST IN THE MASTERS '95 '96 '97 '98
    NOT AT ALL
    59.8%
    60.5%
    53.2%
    56.9%
    A LITTLE BIT
    18.1%
    12.2%
    12.3%
    12.2%
    SOMEWHAT
    12.9%
    13.8%
    16.9%
    16.3%
    VERY
    9.3%
    13.4%
    17.6%
    14.5%

    Print | Tags: ESPN, The Back of the Book, Walt Disney
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