Western Kentucky Reaches Apparel Deal With Nike McIlroy Signs $100M Extension With Nike LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back UNC Football's Move To Jordan Could Pay Off Adidas CEO To Keep Investing Heavily In U.S. UNC Football Moving To Jordan Brand Nike Uses Davis For ASG Weekend "Equality" Ads
Upcoming Conferences and Events
May 31 - Jun 1
SBD/15/Sponsorships Advertising Marketing
WORKERS, CRITICS, TAKE CLOSER LOOK AT NIKE INITIATIVES
Published May 15, 1998
Nike faces "a tough sales job" for its factory- improvement program, judging by "skeptical reactions" from Indonesian Nike workers, according to Richard Read of the Portland OREGONIAN, reporting from a Nike-contracted factory in Tangerang, Indonesia. Factory worker Dominguez Pirida: "What can you expect from something grand like this from Nike? Factory managers lie so often, I don't think I can trust it." More Pirida: "I don't really know what to think of [Nike Chair] Phil Knight. Even during Nike's heyday, the wage increases were meager" (OREGONIAN, 5/14). OTHER VIEWS: In Portland, an OREGONIAN editorial stated that Nike "gets it now," and that its planned reforms "seem significant. ... Give Nike credit for doing better by its workers -- and for potentially setting a new, higher standard for other companies doing business in the world's poorest countries" (OREGONIAN, 5/14). The Minnesota STAR TRIBUNE editorializes that Nike's announcement "is plainly a victory for its Asian workers and for human-rights advocates." It states: "Nike has been an industry pioneer in one concept after another -- global sourcing, celebrity endorsements, saturation marketing. This week's announcement should pave the way for another industry trend: a framework for globalization that serves the shoemaker in Vietnam as well the shoe buyer in Minneapolis" (Minneapolis STAR TRIBUNE, 5/15). A DETROIT FREE PRESS editorial states that Nike's "laudable efforts are only a few of many important changes Nike needs to make," including raising the minimum wage at its factories: "The changes announced this week are a good start -- but should be just a start. Come on, Nike. Just do it" (DETROIT FREE PRESS, 5/15). In N.Y., Phil Mushnick writes that for a company that "for years insisted that there are no problems in its Third World factories, Nike now seems extremely eager to let us know that it plans to spend a lot of time and money to fix problems that don't exist" (N.Y. POST, 5/15).