Auto-Owners Insurance Extends NASCAR Deal Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship Suarez Could Lead NASCAR's Diversity Push Carl Edwards Shockingly Retires From NASCAR Sources: NASCAR Considering Significant Changes Mizzou Taps IMG Learfield For Outbound Sales Atlanta Motor Speedway To Repave Surface NASCAR's Jim O'Connell Resigns After 11 Years NASCAR Unsure About Status Of "Premier Series"
SBD/15/Sponsorships Advertising Marketing
RACING NEWS & NOTES: NO BULL, WINSTON OUT OF PROMOTION TITLE
Published May 15, 1998
NASCAR announced a licensing agreement giving Hasbro the rights to produce NASCAR-themed collectible diecast cars, radio-controlled cars, games and puzzles. As part of the deal, all Hasbro stock car racing toys will carry the official NASCAR or NASCAR 50th Anniversary logos (NASCAR). FROM THE BRICKYARD: At the Indy 500, Buddy Lazier has signed a sponsorship deal with Coors Light for the remainder of the season. Lyn St. James has secured associate sponsorships from The Spirit of San Antonio, a civic promo group, and Biomet, a manufacturer of implants and orthopedic supplies (AUTOWEEK, 5/18 issue). In other news, Indy 500 driver Greg Ray has signed a $20,000-plus sponsorship deal with Gloves, a new skin moisturizer (SPEEDNET, 5/15). TRACK NEWS & NOTES: R.J. Reynolds made "a slick name change" for its $1M NASCAR promo, scrapping last year's Winston Million in favor of the Winston No Bull 5. The name could partly be attributed to the on-going efforts to ban cigarette advertising at sporting events (Cleveland PLAIN- DEALER, 5/12)....IMG Motorsports re-signed Miller Brewing as the official beverage sponsor for this year's ITT Automotive Detroit Grand Prix, and inked deals with local Detroit-area sponsors Big Buck Brewery and Atwater Block Brewery (IMG) ....MI-based Penske Motorsports lost $1.65M, or $0.12 per share, on revenues of $10.13M for the first quarter of '98. Penske lost $1.5M, or $0.11 per share, on revenues of $5.37M in the same quarter in '97 (DETROIT FREE PRESS, 5/15)