SBD/15/Sponsorships Advertising Marketing

RACING NEWS & NOTES: NO BULL, WINSTON OUT OF PROMOTION TITLE

          NASCAR announced a licensing agreement giving Hasbro
     the rights to produce NASCAR-themed collectible diecast
     cars, radio-controlled cars, games and puzzles.  As part of
     the deal, all Hasbro stock car racing toys will carry the
     official NASCAR or NASCAR 50th Anniversary logos (NASCAR).
          FROM THE BRICKYARD: At the Indy 500, Buddy Lazier has
     signed a sponsorship deal with Coors Light for the remainder
     of the season.  Lyn St. James has secured associate
     sponsorships from The Spirit of San Antonio, a civic promo
     group, and Biomet, a manufacturer of implants and orthopedic
     supplies (AUTOWEEK, 5/18 issue).  In other news, Indy 500
     driver Greg Ray has signed a $20,000-plus sponsorship deal
     with Gloves, a new skin moisturizer (SPEEDNET, 5/15).  
          TRACK NEWS & NOTES: R.J. Reynolds made "a slick name
     change" for its $1M NASCAR promo, scrapping last year's
     Winston Million in favor of the Winston No Bull 5.  The name
     could partly be attributed to the on-going efforts to ban
     cigarette advertising at sporting events (Cleveland PLAIN-
     DEALER, 5/12)....IMG Motorsports re-signed Miller Brewing as
     the official beverage sponsor for this year's ITT Automotive
     Detroit Grand Prix, and inked deals with local Detroit-area
     sponsors Big Buck Brewery and Atwater Block Brewery (IMG)
     ....MI-based Penske Motorsports lost $1.65M, or $0.12 per
     share, on revenues of $10.13M for the first quarter of '98. 
     Penske lost $1.5M, or $0.11 per share, on revenues of $5.37M
     in the same quarter in '97 (DETROIT FREE PRESS, 5/15)

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