Large Crowd Turns Out For Baseball HOF Inducation NBA Players Set To Vote On New Union Head NBA Kings Extend NBC Deal For 20 Years NBA Looking At Extending All-Star Break Rockies Misspell Tulowitzki On Fan Giveaway Indians Use Analytics To Forecast Attendance Paul: I'll Sit Out If Sterling Still In Control MLBPA Files Grievance Against Astros Food Critic: Ballpark Village Restaurants Disappoint MLBAM Against Creating Digital "Fast Lanes"
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SBD/15/Sponsorships Advertising Marketing
Published May 15, 1998
NY-based Cliff Freeman & Partners won a Grand Clio award for TV advertising last night, for its ads promoting the "NHL on Fox." The spots start out with sedate scenes from other sports "that turn into an unexpected hockey-like ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which will again manage the NHL's "Cup Crazy" promo, has started staging a series of promotional activities and special events at high-traffic locations of key NHL partner sites (SPI)....Pushing for "freedom of choice" for beverage consumers, PepsiCo CEO Phil Marineau announced a deal to distribute Pepsi and Diet Pepsi on American Airlines without seeking to be that airline's exclusive soda. American currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4 whiffle ball tournament, Yard Ball, sponsored by True Value, will visit 10 U.S. cities during its inaugural '98 Tour (MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of reading this Sunday, during NBC's NBA playoff action. Hornacek: "Don't be afraid to read to your kids" (NBAE)....Snapple has become the official beverage of the inaugural Junior Goodwill Games (Snapple).