Bettman Praises Shanahan's League Office Work James, Heat Top NBA Jersey Sales Sources: Islanders Draw New Suitors Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M Lakers RSN Ratings Reach New Low Kohl Praised For Dedication To Milwaukee
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SBD/15/Sponsorships Advertising Marketing
Published May 15, 1998
NY-based Cliff Freeman & Partners won a Grand Clio award for TV advertising last night, for its ads promoting the "NHL on Fox." The spots start out with sedate scenes from other sports "that turn into an unexpected hockey-like ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which will again manage the NHL's "Cup Crazy" promo, has started staging a series of promotional activities and special events at high-traffic locations of key NHL partner sites (SPI)....Pushing for "freedom of choice" for beverage consumers, PepsiCo CEO Phil Marineau announced a deal to distribute Pepsi and Diet Pepsi on American Airlines without seeking to be that airline's exclusive soda. American currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4 whiffle ball tournament, Yard Ball, sponsored by True Value, will visit 10 U.S. cities during its inaugural '98 Tour (MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of reading this Sunday, during NBC's NBA playoff action. Hornacek: "Don't be afraid to read to your kids" (NBAE)....Snapple has become the official beverage of the inaugural Junior Goodwill Games (Snapple).