SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NY-based Cliff Freeman & Partners won a Grand Clio
     award for TV advertising last night, for its ads promoting
     the "NHL on Fox."  The spots start out with sedate scenes
     from other sports "that turn into an unexpected hockey-like
     ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which
     will again manage the NHL's "Cup Crazy" promo, has started
     staging a series of promotional activities and special
     events at high-traffic locations of key NHL partner sites
     (SPI)....Pushing for "freedom of choice" for beverage
     consumers, PepsiCo CEO Phil Marineau announced a deal to
     distribute Pepsi and Diet Pepsi on American Airlines without
     seeking to be that airline's exclusive soda.  American
     currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4
     whiffle ball tournament, Yard Ball, sponsored by True Value,
     will visit 10 U.S. cities during its inaugural '98 Tour
     (MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of
     reading this Sunday, during NBC's NBA playoff action. 
     Hornacek: "Don't be afraid to read to your kids"
     (NBAE)....Snapple has become the official beverage of the
     inaugural Junior Goodwill Games (Snapple).

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