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KNOCK ON WOOD: CUBS PITCHER DRAWING NATIONAL ATTENTION
Published May 15, 1998
Both baseball fans and corporate America are "reacting" to Cubs P Kerry Wood, according to Andy Friedlander of the FT. WORTH STAR-TELEGRAM. Wood's agent Joe Sambito, of Hendricks Management, said that Wood has fielded two dozen or more endorsement offers "but has not accepted any of them." Sambito: "[M]aybe he'll do some of it later, when he feels more comfortable with it." Mike Wisniewski, Merchandising Dir for Odgen Entertainment, which handles the Cubs' merchandise, said manufacturers wanted to start producing Wood merchandise, but he hit "so quick they weren't ready. Companies call me and ask, 'Do you have a picture of this guy? We don't know what he looks like.' They call and ask me what his number is. ... The demand is there." TX-based Pinnacle will release 5,000 special Wood trading cards in August (STAR-TELEGRAM, 5/15). In Chicago, George Lazarus writes that Kellogg's should sign Wood to endorse Special K cereal. Lazarus: "Kellogg would have a youngster with a clean-cut image ... helping rebuild a brand whose sales have been on a recent slide." Cubs VP/Marketing & Broadcasting John McDonough said that this year may be a "transition year" for Wood "in terms of discussing any endorsement opportunities" (CHICAGO TRIBUNE, 5/15).