Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

KNOCK ON WOOD: CUBS PITCHER DRAWING NATIONAL ATTENTION

          Both baseball fans and corporate America are "reacting"
     to Cubs P Kerry Wood, according to Andy Friedlander of the
     FT. WORTH STAR-TELEGRAM.  Wood's agent Joe Sambito, of
     Hendricks Management, said that Wood has fielded two dozen
     or more endorsement offers "but has not accepted any of
     them."  Sambito: "[M]aybe he'll do some of it later, when he
     feels more comfortable with it."  Mike Wisniewski,
     Merchandising Dir for Odgen Entertainment, which handles the
     Cubs' merchandise, said manufacturers wanted to start
     producing Wood merchandise, but he hit "so quick they
     weren't ready.  Companies call me and ask, 'Do you have a
     picture of this guy?  We don't know what he looks like.' 
     They call and ask me what his number is. ... The demand is
     there."  TX-based Pinnacle will release 5,000 special Wood
     trading cards in August (STAR-TELEGRAM, 5/15).  In Chicago,
     George Lazarus writes that Kellogg's should sign Wood to
     endorse Special K cereal.  Lazarus: "Kellogg would have a
     youngster with a clean-cut image ... helping rebuild a brand
     whose sales have been on a recent slide."  Cubs VP/Marketing
     & Broadcasting John McDonough said that this year may be a
     "transition year" for Wood "in terms of discussing any
     endorsement opportunities" (CHICAGO TRIBUNE, 5/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/15/Sponsorships-Advertising-Marketing/KNOCK-ON-WOOD-CUBS-PITCHER-DRAWING-NATIONAL-ATTENTION.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/15/Sponsorships-Advertising-Marketing/KNOCK-ON-WOOD-CUBS-PITCHER-DRAWING-NATIONAL-ATTENTION.aspx

CLOSE