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  • THE PINNACLE OF SUCCESS: JUDGE CARES ONLY WHAT KIDS THINK

              U.S. District Court Judge John Martin ruled that
         Pacific Trading Cards Inc. can "continue distributing cards"
         featuring MLB players in uniform, "over the objection of
         baseball-club owners," according to Frances McMorris of the
         WALL STREET JOURNAL.  Martin said in his ruling that a child
         is "no doubt, interested in obtaining cards depicting his or
         her favorite players, and probably cares little or nothing
         about whether the owner of the team has sanctioned the
         distribution of the card."  MLBP had sued Pacific, seeking
         to block distribution of the cards "because they allegedly
         violated the club owners' trademark rights."  Pacific, which
         had a licensing agreement with MLBP until last year, said it
         isn't in violation because "it isn't using the owners'
         pictures of the players and isn't marketing the cards as
         officially owner-endorsed."  Pacific now has a licensing
         deal with the MLBPA.  McMorris reports that Judge Martin
         "wasn't impressed" with the owners' survey of 228 people in
         12 shopping malls last week "which found that 34% of those
         interviewed believed that Pacific had the owners' okay."  An
         attorney for MLB owners said they intended to appeal the
         decision (WALL STREET JOURNAL, 5/15).
    
    

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