SBD/12/Franchises

RAPTORS MARKETING 101: LOSE 66 GAMES, INCREASE TICKET PRICES

          The Raptors announced their season-ticket prices for
     next season yesterday, which "for the first time in Toronto
     sports history" will include a C$100 ticket for a regular-
     season game, according to Frank Zicarelli of the TORONTO
     SUN.  The top seats increase to C$107.50 from C$98.50. 
     Other increases are as follows: C$82 to C$89.50; C$76-80;
     C$53-56; C$20-29; C$12-18; and C$5-7.50.  In explaining the
     increases, Raptors VP/Sales & Marketing Michael Downey
     "stressed the upgrade in seat locations" at SkyDome,
     including for fans in the new C$18 and C$29 seats, and the
     "overall quality of the sightlines and amenities" at the Air
     Canada Centre.  The Raptors will split the '98-99 season
     between the two arenas (TORONTO SUN, 5/12).        
          
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