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RAPTORS MARKETING 101: LOSE 66 GAMES, INCREASE TICKET PRICES
Published May 12, 1998
The Raptors announced their season-ticket prices for next season yesterday, which "for the first time in Toronto sports history" will include a C$100 ticket for a regular- season game, according to Frank Zicarelli of the TORONTO SUN. The top seats increase to C$107.50 from C$98.50. Other increases are as follows: C$82 to C$89.50; C$76-80; C$53-56; C$20-29; C$12-18; and C$5-7.50. In explaining the increases, Raptors VP/Sales & Marketing Michael Downey "stressed the upgrade in seat locations" at SkyDome, including for fans in the new C$18 and C$29 seats, and the "overall quality of the sightlines and amenities" at the Air Canada Centre. The Raptors will split the '98-99 season between the two arenas (TORONTO SUN, 5/12).