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DAVIDSON STILL STRUCK BY LIGHTNING; TEAM DROPS TICKET PRICES
Published May 12, 1998
Pistons President Tom Wilson said that Pistons Owner William Davidson and the Lightning "may have the outline of a sale in place by the end of the week," according to Ira Kaufman of the TAMPA TRIBUNE. Both sides "reported progress" on Monday (TAMPA TRIBUNE, 5/12). Attorney Stephen Wayne, who is representing the Lightning owners in the sale: "We'd like to close by the Lightning's (fiscal) year-end, which is June 30" (Tim Buckley, ST. PETERSBURG TIMES, 5/12). LET'S MAKE A DEAL: After dropping 21% in attendance last season, the Lightning is reducing its season-ticket prices for the '98-99 season. Cuts have been made by as much as $10 a game for some seats, and upper-deck tickets "will cost less than during the inaugural Ice Palace season" of '96-97. Incentives, such as trips to road games and tickets to this year's All-Star Game at the Ice Palace, also are included with certain packages if payments are made early. Single-game prices remain unchanged, but some upper level seats are dropping as much as $3 (TAMPA TRIBUNE, 5/12). In St. Pete, Tim Buckley reports that the team is using "a blunt and rather self-deprecating marketing campaign" to persuade ticket holders to renew. From the brochure: "We lose 55 games. Had three coaches. (And couldn't score to save our lives.) What do we have to say for ourselves? We owe you big time" (ST. PETE TIMES, 5/12).