MSG GOES ONE ON ONE WITH RADIO STATION, BUT IT'S NOT WFAN
Published May 11, 1998
MSG "ignored the Knicks' radio flagship, WFAN, to sell ad space on in-arena give-away playoff towels to the new radio sports kid on the block, One on One Sports," according to Phil Mushnick of the N.Y. POST. Sources say that MSG charged One on One $20,000 for the promo, which Mushnick called "hardly a lot of money to take in exchange for ticking off your radio partner, unless that was part of the plan." The act "has exacerbated a poor relationship between MSG and WFAN," a relationship that "could be severed next spring when the station's Knick and Ranger rights expire." While MSG is "already threatening" to launch a radio network," Mushnick wrote that this also "might be posturing to get an edge in negotiations" (N.Y. POST, 5/10).