SBD/11/Sports Media

MSG GOES ONE ON ONE WITH RADIO STATION, BUT IT'S NOT WFAN

          MSG "ignored the Knicks' radio flagship, WFAN, to sell
     ad space on in-arena give-away playoff towels to the new
     radio sports kid on the block, One on One Sports," according
     to Phil Mushnick of the N.Y. POST.  Sources say that MSG
     charged One on One $20,000 for the promo, which Mushnick
     called "hardly a lot of money to take in exchange for
     ticking off your radio partner, unless that was part of the
     plan."  The act "has exacerbated a poor relationship between
     MSG and WFAN," a relationship that "could be severed next
     spring when the station's Knick and Ranger rights expire." 
     While MSG is "already threatening" to launch a radio
     network," Mushnick wrote that this also "might be posturing
     to get an edge in negotiations" (N.Y. POST, 5/10).

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