SBD/11/Sports Media

MEDIA NOTES

          MINOR COVERAGE: Celtics G Greg Minor, on his son,
     Khalid, featured on SI's cover to highlight a story on pro
     athletes having children out-of-wedlock: "It's horrifying. 
     What's he going to feel like 15 years from now?" (BOSTON
     GLOBE, 5/9).  Len Elmore, attorney/ESPN basketball analyst,
     was the Guest Columnist in Sunday's N.Y. DAILY NEWS and
     wrote on the paternity issue.  Elmore: "I am particularly
     frustrated with African-American male athletes who, despite
     their lives of privilege, fail to understand and heed the
     mistakes of the past while continuing to repeat them. ...
     They bear a greater responsibility to be role models, not to
     our children, but their own" (N.Y. DAILY NEWS, 5/10).
          NOTES: In L.A., Century Communications began carrying
     Fox Sports West 2 on most of its cable systems in the
     evenings and on weekends, leading to a full-scale launch on
     July 15.  The move leaves Comcast, which mainly serves
     Orange County, as the only "major holdout" not to carry FSW
     2 (L.A. TIMES, 5/8)....In Toronto, William Houston wrote
     that while "Hockey Night In Canada" relies heavily on
     tradition, the show "arguably, needs a new star."  Houston
     added that its declining ratings "may also be attributable
     to the show's predictability. ... To reach new viewers, the
     show needs fresh ideas" (GLOBE & MAIL, 5/9)....ESPN has
     dropped the X-Venture outdoor event from its X Games. 
     Research showed that the X-Venture earned 20% lower ratings
     than other events (SAN DIEGO UNION-TRIBUNE, 5/9)....In N.Y.,
     Maria Ricapito profiled SLAM magazine and called the title,
     with a circulation of 192,000, "the People magazine of
     basketball."  SLAM Dir of Advertising & Promotion Ronnie
     Zeidel: "We're not the hoop magazine for the 45-year-old
     couch potato.  The most important thing to these kids is
     basketball, fashion and girls -- in that order" (N.Y. TIMES,
     5/10)....With ESPN's "SportsCenter" approaching its 20,000th
     broadcast, Phil Mushnick questioned some of the network's
     recent research and statistics and wrote, "Too many
     SportsCenter staffers, past and current, in front of the
     camera and behind the scenes, don't know what the heck
     they're talking about. ... And these days, more time is
     spent writing one-liners and hunting for same-day clips of
     athletes who showed off for the TV cameras so they might be
     seen on SportsCenter" (N.Y. POST, 5/10)...."The SportsJerks
     NBA Tour," a six-part series on Comedy Central, premiered
     Saturday.  Co-Producer Danny DeVito said that "SportsJerks"
     could evolve into a regular series in which its two
     characters follow other sports (N.Y. POST, 5/9). 
   
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