Warriors Hold Lavish Arena Groundbreaking NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success Media Notes Packers-Cowboys Sets Divisional Game Record Nike Will Not Include Sleeves On NBA Jerseys Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes
Published May 11, 1998
MINOR COVERAGE: Celtics G Greg Minor, on his son, Khalid, featured on SI's cover to highlight a story on pro athletes having children out-of-wedlock: "It's horrifying. What's he going to feel like 15 years from now?" (BOSTON GLOBE, 5/9). Len Elmore, attorney/ESPN basketball analyst, was the Guest Columnist in Sunday's N.Y. DAILY NEWS and wrote on the paternity issue. Elmore: "I am particularly frustrated with African-American male athletes who, despite their lives of privilege, fail to understand and heed the mistakes of the past while continuing to repeat them. ... They bear a greater responsibility to be role models, not to our children, but their own" (N.Y. DAILY NEWS, 5/10). NOTES: In L.A., Century Communications began carrying Fox Sports West 2 on most of its cable systems in the evenings and on weekends, leading to a full-scale launch on July 15. The move leaves Comcast, which mainly serves Orange County, as the only "major holdout" not to carry FSW 2 (L.A. TIMES, 5/8)....In Toronto, William Houston wrote that while "Hockey Night In Canada" relies heavily on tradition, the show "arguably, needs a new star." Houston added that its declining ratings "may also be attributable to the show's predictability. ... To reach new viewers, the show needs fresh ideas" (GLOBE & MAIL, 5/9)....ESPN has dropped the X-Venture outdoor event from its X Games. Research showed that the X-Venture earned 20% lower ratings than other events (SAN DIEGO UNION-TRIBUNE, 5/9)....In N.Y., Maria Ricapito profiled SLAM magazine and called the title, with a circulation of 192,000, "the People magazine of basketball." SLAM Dir of Advertising & Promotion Ronnie Zeidel: "We're not the hoop magazine for the 45-year-old couch potato. The most important thing to these kids is basketball, fashion and girls -- in that order" (N.Y. TIMES, 5/10)....With ESPN's "SportsCenter" approaching its 20,000th broadcast, Phil Mushnick questioned some of the network's recent research and statistics and wrote, "Too many SportsCenter staffers, past and current, in front of the camera and behind the scenes, don't know what the heck they're talking about. ... And these days, more time is spent writing one-liners and hunting for same-day clips of athletes who showed off for the TV cameras so they might be seen on SportsCenter" (N.Y. POST, 5/10)...."The SportsJerks NBA Tour," a six-part series on Comedy Central, premiered Saturday. Co-Producer Danny DeVito said that "SportsJerks" could evolve into a regular series in which its two characters follow other sports (N.Y. POST, 5/9).