SBD/11/Sports Media

L.A. TIMES' STEWART QUESTIONS NBC SPORTS ON PLAYOFF COVERAGE

          As the Pacers' lead grew during the overtime period
     against the Knicks yesterday, Larry Stewart of the L.A.
     TIMES questions why NBC stayed until the conclusion of the
     game and didn't switch viewers in the L.A. and Seattle
     markets to the Sonics-Lakers game already in progress.  NBC
     Sports VP Ed Markey: "You can't have it both ways.  You
     can't please two masters.  We were committed to stay with
     the game that people across the country had already invested
     2 1/2 hours in."  Markey, when asked about using a split
     screen: "NBC never uses split screens on anything.  The
     problem is you're trying to please too many people and you
     end up not pleasing anyone" (L.A. TIMES, 5/11).

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