Dierdorf Joins Michigan Booth For Football MWC Schools Increase Nat'l TV Exposure Barclays Center, MSG Rivalry Heating Up Final Ratings: NHL Playoffs, "Arnie" Media Notes Lakers RSN Ratings Reach New Low ESPN To Air Klitschko Title Bout Fox' Jay Glazer Details Recent Illness Colts To Launch On-Demand Video App Media Notes
Upcoming Conferences and Events
L.A. TIMES' STEWART QUESTIONS NBC SPORTS ON PLAYOFF COVERAGE
Published May 11, 1998
As the Pacers' lead grew during the overtime period against the Knicks yesterday, Larry Stewart of the L.A. TIMES questions why NBC stayed until the conclusion of the game and didn't switch viewers in the L.A. and Seattle markets to the Sonics-Lakers game already in progress. NBC Sports VP Ed Markey: "You can't have it both ways. You can't please two masters. We were committed to stay with the game that people across the country had already invested 2 1/2 hours in." Markey, when asked about using a split screen: "NBC never uses split screens on anything. The problem is you're trying to please too many people and you end up not pleasing anyone" (L.A. TIMES, 5/11).