U.S. Open The Latest Property To Go To Cable ESPN Hosted Brainstorming Event TNT Draws High Marks For Pacers-Knicks Ratings Notes Media Notes ESPN, USTA Finalize 11-Year Deal For U.S. Open NBC Already 75% Sold Out For Sochi Games Root Sports To Carry MWC Football, Hoops Pepper Returns To TV With ESPN ESPN's Skipper Welcomes Competition
Upcoming Conferences and Events
L.A. TIMES' STEWART QUESTIONS NBC SPORTS ON PLAYOFF COVERAGE
Published May 11, 1998
As the Pacers' lead grew during the overtime period against the Knicks yesterday, Larry Stewart of the L.A. TIMES questions why NBC stayed until the conclusion of the game and didn't switch viewers in the L.A. and Seattle markets to the Sonics-Lakers game already in progress. NBC Sports VP Ed Markey: "You can't have it both ways. You can't please two masters. We were committed to stay with the game that people across the country had already invested 2 1/2 hours in." Markey, when asked about using a split screen: "NBC never uses split screens on anything. The problem is you're trying to please too many people and you end up not pleasing anyone" (L.A. TIMES, 5/11).