SBD/11/Sports Industrialists

STAHL LIKES HER HOOPS: "60 MINUTES" DABBLES IN MAGIC

          MAGIC JOHNSON was profiled by Leslie Stahl on "60
     Minutes" and discussed his battle against HIV, his feelings
     about today's NBA and his burgeoning business empire. 
     Johnson, on MICHAEL JORDAN's domination of today's younger
     players: "We love to play.  We love to compete.  Most of
     these guys, they'd rather have a shoe commercial on TV than
     win a championship."  Stahl: "Magic worked to make a bundle
     from basketball and endorsements, which he has now parlayed
     into a business empire and a personal fortune estimated at
     $100 million.  His latest project is to bring upscale stores
     and services to the inner-city."  Johnson, on joining with
     Sony to open a 15-screen multiplex movie theater in South
     Central L.A.: "Minorities used to [be], or still are, the
     number one moviegoers of any group of people, but they don't
     have any in their neighborhoods."  With the movie theaters,
     Johnson said he and Sony have "changed Hollywood, I think, a
     little bit, and their mindset."  Stahl reported that other
     companies "are clamoring" to be Johnson's partner, from TGI
     Friday's to Starbucks.  Stahl: "Magic says he's showing that
     black customers are eager to support businesses owned by
     blacks and staffed by blacks" ("60 Minutes," CBS, 5/10).

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