STAHL LIKES HER HOOPS: "60 MINUTES" DABBLES IN MAGIC
Published May 11, 1998
MAGIC JOHNSON was profiled by Leslie Stahl on "60 Minutes" and discussed his battle against HIV, his feelings about today's NBA and his burgeoning business empire. Johnson, on MICHAEL JORDAN's domination of today's younger players: "We love to play. We love to compete. Most of these guys, they'd rather have a shoe commercial on TV than win a championship." Stahl: "Magic worked to make a bundle from basketball and endorsements, which he has now parlayed into a business empire and a personal fortune estimated at $100 million. His latest project is to bring upscale stores and services to the inner-city." Johnson, on joining with Sony to open a 15-screen multiplex movie theater in South Central L.A.: "Minorities used to [be], or still are, the number one moviegoers of any group of people, but they don't have any in their neighborhoods." With the movie theaters, Johnson said he and Sony have "changed Hollywood, I think, a little bit, and their mindset." Stahl reported that other companies "are clamoring" to be Johnson's partner, from TGI Friday's to Starbucks. Stahl: "Magic says he's showing that black customers are eager to support businesses owned by blacks and staffed by blacks" ("60 Minutes," CBS, 5/10).