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MICHAEL TAMES THE TIGER: MJ VOTED TOP SPORTS ENDORSER
Published May 11, 1998
Michael Jordan finished No. 1 in the annual survey by IL-based Burns Sports, which asks business and ad execs to choose the sports celebrity they'd like most to pitch their products. Jordan received 79 first place votes, compared with 24 for Tiger Woods who won the same poll last year. Burns Sports said it received 250 responses. Arnold Palmer finished third in the voting, followed by Jeff Gordon, Grant Hill, Ken Griffey Jr., George Foreman, Cal Ripken Jr., Steve Young and Wayne Gretzky (BLOOMBERG NEWS/N.Y. POST, 5/9).