Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
MICHAEL TAMES THE TIGER: MJ VOTED TOP SPORTS ENDORSER
Published May 11, 1998
Michael Jordan finished No. 1 in the annual survey by IL-based Burns Sports, which asks business and ad execs to choose the sports celebrity they'd like most to pitch their products. Jordan received 79 first place votes, compared with 24 for Tiger Woods who won the same poll last year. Burns Sports said it received 250 responses. Arnold Palmer finished third in the voting, followed by Jeff Gordon, Grant Hill, Ken Griffey Jr., George Foreman, Cal Ripken Jr., Steve Young and Wayne Gretzky (BLOOMBERG NEWS/N.Y. POST, 5/9).