Red Sox Willing To Go Over Luxury Tax Threshold Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval 2014 Reader Survey: MLB Rockies Brass Conducts Twitter Q&A With Fans Sources: Manfred To Merge MLB's Business MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights MLB Approves Five-Year Manfred Deal Yanks Expect Good Ticket Sales, Exceed Luxury Tax
SBD/11/Sponsorships Advertising Marketing
Published May 11, 1998
In Boston, Mike Barnicle on the Boston Lager billboard at a little league park in Newton, MA: "It's a bad sign when adults figure their own kids are such weak little simpletons that they might commit an error based on a billboard when any sane liberal knows: Ads don't drink. People do" (BOSTON GLOBE, 5/10)....Also in Boston, Ron Borges reported that calls to Logo Athletic for Peyton Manning's No. 18 Colts jersey "have been unprecedented." Logo, which cannot sell the jerseys until Manning signs with the Colts, has printed more than 3,000 (BOSTON GLOBE, 5/10).....Following his MLB record-tying 20 strikeout performance, Kerry Wood's agent Randy Hendricks is "cautious" about Woods' endorsement potential: "It's not likely people are going to see one game and say, 'Get this guy on Taco Bell tomorrow.' ... [I]n the case of a baseball player, you don't have to have that quick an uptake" (AP/Mult., 5/10)....BUSINESS WEEK profiles the golf club market, noting that in '96, domestic sales of the top 25 golf clubmakers totaled $1.6B, up from $1.3B in '95 (BUSINESS WEEK, 5/18 issue)....ENTERTAINMENT WEEKLY's Tricia Lane reports on auto racing in Hollywood, and notes that "no fewer than 10 auto-racing movies" are in production and that "celeb interest in motor sports is also hitting the red line" (Tricia Lane, ENTERTAINMENT WEEKLY, 5/15 issue).