SBD/11/Leagues Governing Bodies

LOOKING TO TISCH: GIANTS CO-OWNER THE "POINT MAN" ON NFLX

          NFL Commissioner Paul Tagliabue has asked Giants co-
     Owner Bob Tisch to be the "point man" on the league's new
     NFLX interactive entertainment centers, according to Mike
     Freeman of the N.Y. TIMES.  The venture, which the league
     has plans to place in seven to 10 cities, "could cost more
     than" $50M, but "is expected to produce a lot more revenue
     than that."  Freeman wrote that it "should come as no
     surprise that Tagliabue looked to Tisch," as he served on
     the league's Finance and Super Bowl committees, "two of the
     most important in the league."  Freeman added that Tagliabue
     "trusts" Tisch, who "has quietly developed into a major
     player in the N.F.L., one of the most respected owners in
     the league" (Mike Freeman, N.Y. TIMES, 5/10).  
          NFLX: The league has partnered with St. Joe Corp. on
     NFLX and St. Joe VP/Corporate Communications Jerry Ray said
     the centers "will probably be in both suburban and urban
     locations and will contain restaurants, retail shops,
     entertainment, and some museum-type elements."  The centers'
     trial run will be in N.Y., followed by S.F., Orlando and
     Boston (Lisa Krakowka, AMERICAN DEMOGRAPHIC, 5/98 issue).

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