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DODGERS LOOKING FOR REVENUE BOOST, BUT NOT NAMING RIGHTS
Published May 11, 1998
The Dodgers "are expected to seek approval" from the
city of L.A. in the next several weeks "to build luxury
suites" at Dodger Stadium, according to Robert Kuwada of the
ORANGE COUNTY REGISTER. Dodgers President Bob Graziano said
plans for 50-60 suites "are among several options under
consideration" that would allow the team to generate
additional revenue to increase the team's payroll. The
Dodgers "also are considering increasing advertising signage
inside the stadium and improving preferred field-level seats
between the home and visiting dugouts." But Graziano said
that a naming rights deal for the ballpark "is not among the
options at this point" (ORANGE COUNTY REGISTER, 5/8).




