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DODGERS LOOKING FOR REVENUE BOOST, BUT NOT NAMING RIGHTS
Published May 11, 1998
The Dodgers "are expected to seek approval" from the city of L.A. in the next several weeks "to build luxury suites" at Dodger Stadium, according to Robert Kuwada of the ORANGE COUNTY REGISTER. Dodgers President Bob Graziano said plans for 50-60 suites "are among several options under consideration" that would allow the team to generate additional revenue to increase the team's payroll. The Dodgers "also are considering increasing advertising signage inside the stadium and improving preferred field-level seats between the home and visiting dugouts." But Graziano said that a naming rights deal for the ballpark "is not among the options at this point" (ORANGE COUNTY REGISTER, 5/8).