SBD/1/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: DOING THE BOX SCORE SHUFFLE

              ESPN Chilton Sports Poll interviewed 6,297 sports fans,
         ages 12+, during '96 and '97.  They were asked, "Do you like
         to check results from games and sporting events?"  The
         following is a breakdowns of the survey demos (THE DAILY): 
         
     
    
    % OF THOSE WHO LIKE TO
    CHECK RESULTS FROM
    GAMES/SPORTING EVENTS
     
    '96
    '97
    67.2%
    64.8%

    OF THOSE WHO LIKE TO
    CHECK RESULTS FROM
    GAMES AND SPORT EVENTS:
     
    GENDER
    '96
    '97
    Male
    60.7%
    59.3%
    Female
    39.3%
    40.7%
    AGE
    12-17
    13.9%
    13.9%
    18-24
    14.4%
    13.5%
    25-34
    20.0%
    19.2%
    35-44
    18.9%
    19.8%
    45-54
    14.2%
    12.3%
    55+
    18.7%
    21.3%
    INCOME
    Less than $12K
    4.0%
    4.8%
    $12K-$19,999
    10.7%
    11.5%
    $20K-$29,999
    17.6%
    16.5%
    $30K-$49,999
    32.6%
    29.1%
    $50K-$74,999
    18.5%
    20.5%
    $75K-$99,999
    8.5%
    9.8%
    $100K-$149,999
    5.2%
    5.5%
    $150K+
    2.9%
    2.4%

     

     

    NOTES: From '96 to '97, more females are checking results from games and sporting events. The sharpest increase in age groups is among those 35-44 and 55+. Those earning an annual income of $20,000-$49,999 and $150,000+ are the only groups who do not show an increase from '96 to '97 in checking results from games and sporting events. -30-

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