ESPN Chilton Sports Poll interviewed 6,297 sports fans,
     ages 12+, during '96 and '97.  They were asked, "Do you like
     to check results from games and sporting events?"  The
     following is a breakdowns of the survey demos (THE DAILY): 
     
 

  
 
    
 
      
% 
        OF THOSE WHO LIKE TO

        CHECK RESULTS FROM

        GAMES/SPORTING EVENTS

          
      
  
  
 
    
 
      
'96
    
    
 
      
'97
    
  
  
 
    
 
      
67.2%
    
    
 
      
64.8%
    
  




  
 
    
 
      
OF 
        THOSE WHO LIKE TO 

        CHECK RESULTS FROM 

        GAMES AND SPORT EVENTS:

          
    
  
  
 
    
 
      
GENDER
    
    
 
      
'96
    
    
 
      
'97
    
  
  
 
    
Male
    
 
      
60.7%
    
    
 
      
59.3%
    
  
  
 
    
Female
    
 
      
39.3%
    
    
 
      
40.7%
    
  
  
 
    
AGE
  
  
 
    
12-17
    
 
      
13.9%
    
    
 
      
13.9%
    
  
  
 
    
18-24
    
 
      
14.4%
    
    
 
      
13.5%
    
  
  
 
    
25-34
    
 
      
20.0%
    
    
 
      
19.2%
    
  
  
 
    
35-44
    
 
      
18.9%
    
    
 
      
19.8%
    
  
  
 
    
45-54
    
 
      
14.2%
    
    
 
      
12.3%
    
  
  
 
    
55+
    
 
      
18.7%
    
    
 
      
21.3%
    
  
  
 
    
INCOME
  
  
 
    
Less 
      than $12K
    
 
      
4.0%
    
    
 
      
4.8%
    
  
  
 
    
$12K-$19,999
    
 
      
10.7%
    
    
 
      
11.5%
    
  
  
 
    
$20K-$29,999
    
 
      
17.6%
    
    
 
      
16.5%
    
  
  
 
    
$30K-$49,999
    
 
      
32.6%
    
    
 
      
29.1%
    
  
  
 
    
$50K-$74,999
    
 
      
18.5%
    
    
 
      
20.5%
    
  
  
 
    
$75K-$99,999
    
 
      
8.5%
    
    
 
      
9.8%
    
  
  
 
    
$100K-$149,999
    
 
      
5.2%
    
    
 
      
5.5%
    
  
  
 
    
$150K+
    
 
      
2.9%
    
    
 
      
2.4%
    
  

 
 

          NOTES: From '96 to '97, more females are checking
     results from games and sporting events.  The sharpest
     increase in age groups is among those 35-44 and 55+.  Those
     earning an annual income of $20,000-$49,999 and $150,000+
     are the only groups who do not show an increase from '96 to
     '97 in checking results from games and sporting events.

                              -30-