SBD/1/Sports Industrialists


          Bucs GM RICH MCKAY signed a five-year contract
     extension through 2002.  Team execs "hinted" that McKay's
     salary is "slightly more than" $1M a year (TAMPA TRIBUNE,
     5/1)....RICHARD BATTISTA has been named Exec VP of a new Fox
     TV division called Fox Channels Group.  The new division
     will oversee all the studio's cable and satellite channels
     (HOLLYWOOD REPORTER, 5/1)....Pepsi-Cola Co. Exec VP/Chief
     Marketing Officer BRIAN SWEETE has resigned.  No successor
     was named and the company said it has formed a marketing
     council, to be co-chaired by Chair & CEO CRAIG WEATHERUP,
     Pepsi North America President & CEO PHIL MARINEAU, and Pepsi
     Int'l President PETER THOMPSON.  Pepsi said the moves "do
     not affect" its relationship with agency BBDO Worldwide (AD
     AGE DAILY, 4/30)....LEISA CATON has been named Dir of Ticket
     Operations at Gund Arena (CRAIN'S CLEVELAND BUSINESS, 4/27).
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