SBD/1/Sponsorships Advertising Marketing


          YOU LOVE IT: Steve Smith will be featured in a PSA for
     the NBA TeamUP Program on Saturday during NBC's coverage of
     the NBA Playoffs.  Smith: "Everyone wins when you volunteer"
     (NBAE)....Michael Jordan, Scottie Pippen and Scott Burrell
     will be featured in one of the new NBA "I Love This Game"
     commercials debuting Sunday on NBC.  Jordan also is featured
     in a slow-mo "I Love This Game" spot (CHICAGO TRIBUNE, 5/1). 
     John Starks, Charlie Ward and Allan Houston will also appear
     in new "I Love This Game" spots on Sunday (N.Y. POST, 4/29).
          NOTES: IL-based Burns Sports Celebrity Service booked
     Walter Payton to appear on behalf of AmEx at the Food
     Marketing Institute Show in Chicago on Monday (THE DAILY).
     ...NATIONAL SPEED SPORT NEWS's Chris Economaki, on Pep Boys'
     title sponsorship of the IRL: "At this stage of the game Pep
     Boys is far ahead of where RJReynolds was when it started
     off with NASCAR."  Pep Boys Dir of Corporate Communications
     Bill Furtevic said the deal is expected to create nearly 2.7
     billion impressions for Pep Boys in the first year alone
     (NSSN, 4/22 issue)....Nike will team with non-profit
     organization KaBOOM to build playgrounds and specially
     designed rubber playground surfaces in ten cities
     nationwide.  Nike will contribute 75% of the money needed
     for the court/playground surfaces, with the various
     communities contributing the rest (DETROIT NEWS, 5/1).

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American Express, IndyCar, NASCAR, NBA, NBC, Nike

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