Gateway Addition Highlights '17 IndyCar Schedule Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Salt Lake City Leads Rio Ratings AmEx Using Holograms In U.S. Open Activation NBC Touts Digital Presence From Rio NASCAR-Themed Show Returning To Nick
SBD/1/Sponsorships Advertising Marketing
Published May 1, 1998
YOU LOVE IT: Steve Smith will be featured in a PSA for the NBA TeamUP Program on Saturday during NBC's coverage of the NBA Playoffs. Smith: "Everyone wins when you volunteer" (NBAE)....Michael Jordan, Scottie Pippen and Scott Burrell will be featured in one of the new NBA "I Love This Game" commercials debuting Sunday on NBC. Jordan also is featured in a slow-mo "I Love This Game" spot (CHICAGO TRIBUNE, 5/1). John Starks, Charlie Ward and Allan Houston will also appear in new "I Love This Game" spots on Sunday (N.Y. POST, 4/29). NOTES: IL-based Burns Sports Celebrity Service booked Walter Payton to appear on behalf of AmEx at the Food Marketing Institute Show in Chicago on Monday (THE DAILY). ...NATIONAL SPEED SPORT NEWS's Chris Economaki, on Pep Boys' title sponsorship of the IRL: "At this stage of the game Pep Boys is far ahead of where RJReynolds was when it started off with NASCAR." Pep Boys Dir of Corporate Communications Bill Furtevic said the deal is expected to create nearly 2.7 billion impressions for Pep Boys in the first year alone (NSSN, 4/22 issue)....Nike will team with non-profit organization KaBOOM to build playgrounds and specially designed rubber playground surfaces in ten cities nationwide. Nike will contribute 75% of the money needed for the court/playground surfaces, with the various communities contributing the rest (DETROIT NEWS, 5/1).