SBD/1/Sponsorships Advertising Marketing

FOX SPORTS INTERACTIVE SHOWS BIG PUSH FOR NEW GAMES

          Fox Sports Interactive (FSI) will create "an unusually
     large" $2M ad campaign behind its new video games, "Fox
     Sports Golf '99" and "Fox Sports Soccer '99," set for a June
     release, according to Scott Hettrick of the HOLLYWOOD
     REPORTER.  While $2M is "a fairly typical amount to spend on
     a major title," it's more than is "usually spent" on golf
     and soccer titles, and Fox says it "is the first time any
     golf video game has been marketed with TV advertising." 
     FSI, a new joint venture with Fox Sports, will market the
     games to its "target audience," with most of the advertising
     on Fox Sports Net and Fox Sports World.  Hettrick adds that
     the games will also be promoted on Fox Web sites, on radio
     and in print (Scott Hettrick, HOLLYWOOD REPORTER, 5/1).

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