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SBD/1/Sponsorships Advertising Marketing
FOX SPORTS INTERACTIVE SHOWS BIG PUSH FOR NEW GAMES
Published May 1, 1998
Fox Sports Interactive (FSI) will create "an unusually large" $2M ad campaign behind its new video games, "Fox Sports Golf '99" and "Fox Sports Soccer '99," set for a June release, according to Scott Hettrick of the HOLLYWOOD REPORTER. While $2M is "a fairly typical amount to spend on a major title," it's more than is "usually spent" on golf and soccer titles, and Fox says it "is the first time any golf video game has been marketed with TV advertising." FSI, a new joint venture with Fox Sports, will market the games to its "target audience," with most of the advertising on Fox Sports Net and Fox Sports World. Hettrick adds that the games will also be promoted on Fox Web sites, on radio and in print (Scott Hettrick, HOLLYWOOD REPORTER, 5/1).