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CANADIAN BREWER ALIGNS WITH THE GRIZZLIES ON MOLSON BEAR
Published May 1, 1998
Molson Breweries announced a five-year strategic alliance with Orca Bay Sports and Entertainment, owners of the Canucks and Grizzlies, according to a CP report in the Montreal GAZETTE. The deal also "provides for involvement in the presentation of concerts and other entertainment at GM Place through Molson's stake in Universal Concerts Canada." As part of the deal, Molson now becomes the official brewery of the Grizzlies (Montreal GAZETTE, 5/1).