FSU-Notre Dame Earns Big Rating World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight
Upcoming Conferences and Events
ULTIMATE IN-LINE CHALLENGE BY ROLLERBLADE ROLLS THIS WEEKEND
Published May 1, 1998
The third-annual Ultimate In-Line Challenge Presented by Rollerblade will take place at Universal Studios in Orlando, FL, May 1-3. The event will feature a $60,000 purse, the largest-ever in the sport of in-line skating, and is scheduled to air on ESPN and ESPN2 between May 15 and June 15 with at least five hours of programming on each net. Rollerblade Dir of Marketing Services George Steele told THE DAILY that the company's six-figure commitment consists of a "media and signage package." In addition to Rollerblade Inc., additional In-Line Challenge sponsors include Duncan Yo-Yo, 7-Up and Taco Bell (THE DAILY).