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The third-annual Ultimate In-Line Challenge Presented by Rollerblade will take place at Universal Studios in Orlando, FL, May 1-3. The event will feature a $60,000 purse, the largest-ever in the sport of in-line skating, and is scheduled to air on ESPN and ESPN2 between May 15 and June 15 with at least five hours of programming on each net. Rollerblade Dir of Marketing Services George Steele told THE DAILY that the company's six-figure commitment consists of a "media and signage package." In addition to Rollerblade Inc., additional In-Line Challenge sponsors include Duncan Yo-Yo, 7-Up and Taco Bell (THE DAILY).