SBD/9/Sports Media

MLB ONLINE NOTES: YANKEES SIGN THREE-YEAR DEAL WITH AUDIONET

          AudioNet and the Yankees announced a three-year
     exclusive contract under which AudioNet will broadcast live
     action of Yankees games at www.yankees.com.  Additional
     coverage will include "Yankees Magazine," a weekly live show
     with audio and video; Yankees Online, broadcasting exclusive
     reports on players; live chats with players and coaches; and
     vintage audio and video highlights (AudioNet).
          MLB ONLINE NOTES: Roger Clemens' new Web site,
     www.rocketroger.com, was launched last week.  The site will
     feature a post-game interview after each of Clemens' starts
     this season, as well as a pitch-by-pitch breakdown of each
     start, and a monthly chat with Clemens (THE DAILY). 
     Officials at Sports Internet Marketing, the company that
     developed Clemens' Web site, said the site has been getting
     "roughly" 6,000 visits a day since its debut (TORONTO STAR,
     4/8)....The Cubs' official Web site, www.cubs.com,
     experienced a "record level of traffic" last Friday for the
     team's home opener.  The site generated "nearly" 250,000
     page views and quadrupled the '97 single-day high.  Also,
     approximately 25,000 tuned into the Cubs radio broadcast
     that was available through the site (CHICAGO TRIBUNE, 4/8).

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