SBD/9/Sports Media

MEDIA NOTES

          In K.C., club and network sources say that Chiefs RB
     Marcus Allen will announce his retirement today and join CBS
     Sports as an NFL studio analyst (K.C. STAR, 4/9)....ESPN has
     tapped the AP's Electronic News Production System as its
     newsroom computer system.  The system features a fully
     integrated search engine, complete off-line and remote
     access capabilities for field staff, and the ability to work
     in any language (BROADCASTING & CABLE, 4/6 issue)....News
     Corp.-backed Sky Latin America and Fox Sports Americas "have
     bagged rights to most of the Chilean soccer to be broadcast
     over the next five years."  Between them, Sky and FSA have
     exclusive rights to 90 out of 120 league games per season. 
     FSA will carry one game per week through the 30-week season. 
     DAILY VARIETY's Andrew Paxman wrote that the for Fox, "the
     deal signals the latest blow in its high-stakes battle with
     ESPN for pole position in the Spanish-speaking Americas"
     (DAILY VARIETY, 4/8)....British Sky Broadcasting and
     Scottish Media Group "are shutting down Sky Scottish, their
     soccer-based TV channel, after a run of less than 18
     months."  The 50/50 joint venture will close May 31 (DAILY
     VARIETY, 4/8)....Fox Sports Detroit will showcase a 22 foot-
     by-10 foot mobile Go Tigers! billboard today and tomorrow at
     various locations in metro Detroit.  The billboard reads,
     "Go Tigers! Good Luck From Your Fans!" (Fox Sports Detroit).

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