SBD/9/Sports Industrialists

HAS GUN, WILL TRAVEL: SWITZER AIMS FOR ROLES IN HOLLYWOOD

          Former Cowboys coach BARRY SWITZER has signed with
     creative manager STEVEN FENTON and has met with producers
     MIKE TOLLIN and ROBERT WUHL of "Arli$$," who will write an
     episode of their show around Switzer, according to Michael
     Fleming of DAILY VARIETY.  Tollin "also has brought him into
     a cameo role" as a high school football coach in the MTV/
     Paramount film, "Varsity Blues."  Switzer will also try "to
     package his bestselling memoirs, 'The Bootlegger's Boy' as a
     movie."  Switzer is also looking into hosting a talk show
     and is planning to write another book on football.  Fenton
     called Switzer "the most dynamic speaker I've ever heard. 
     He's the Marlboro man" (DAILY VARIETY, 4/9).

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