SBD/9/Sponsorships Advertising Marketing
TENNIS CANADA INKS HUMMINGBIRD TO SPONSOR DU MAURIER OPEN
Published April 9, 1998
Tennis Canada announced that Hummingbird Communications has signed on to become a major sponsor for the du Maurier Open, Canada's invitational tennis championship, August 1-9. Hummingbird's involvement is the company's first foray into sport sponsorship. As part of its partnership, Hummingbird is planning the "Hummingbird Stage," which will host the Official Draw and other entertainment events. The company will also receive signage on centre court (Tennis Canada).