SBD/9/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NO DEAL ON TOBACCO: Tobacco industry leaders yesterday
     said that they will no longer work with the Federal
     Government on comprehensive legislation to regulate tobacco. 
     RJR Nabisco Chair Steven Goldstone said his company would
     "begin aggressively advertising cigarettes and fighting for
     their position in court" (N.Y. TIMES, 4/9).  Part of the
     proposed agreement would ban the amount of tobacco
     advertising at sports venues and events (THE DAILY).   
          TUBE TIME: Nets F Jayson Williams will appear in a PSA 
     during this Sunday's Knicks-Heat game on NBC stressing child
     abuse prevention (NBAE).  In the PSA, Williams says, "If you
     want to get physical with your children -- give them a hug"
     (N.Y. POST, 4/9)....AMF Bowling will debut four new TV spots
     featuring spokesperson Michael Jordan during ESPN's telecast
     of the '98 U.S. Open this Sunday from 4:00-5:30pm EDT (AMF).
          NOTES: Gatorade kicks off its NBA Dreams under-the-cap
     promo today, with Knicks G John Starks making surprise
     appearances at N.Y. area basketball courts for a game of G-
     A-T-O-R (Gatorade)....Former Univ. of NE football coach Tom
     Osborne has signed an endorsement/consulting deal with NE-
     based outdoor sporting good company Cabela's.  He will serve
     as a spokesperson for Cabela's products and make appearances
     for the company.  Terms were not disclosed (USA TODAY, 4/9).
          SHOE DEAL? Despite reports that HS basketball star
     Korleone Young "already is negotiating a shoe contract with
     Nike," Nike spokesperson Vizhier Mooney said the company has
     not extended an offer to Young.  Mooney: "We feel he's a
     great player with a strong future in pro basketball" (USA
     TODAY, 4/9).  In Providence, Bill Reynolds writes under the
     header, "Sneaker Companies Determine Who Walks, And Where." 
     Big East Associate Commissioner Tom McElroy: "The sneaker
     companies are not just about making a job more attractive to
     a new coach.  It's gone way beyond that.  Now it affects
     recruiting, too" (Providence JOURNAL-BULLETIN, 4/9).

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