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SBD/9/Sponsorships Advertising Marketing
Published April 9, 1998
NO DEAL ON TOBACCO: Tobacco industry leaders yesterday said that they will no longer work with the Federal Government on comprehensive legislation to regulate tobacco. RJR Nabisco Chair Steven Goldstone said his company would "begin aggressively advertising cigarettes and fighting for their position in court" (N.Y. TIMES, 4/9). Part of the proposed agreement would ban the amount of tobacco advertising at sports venues and events (THE DAILY). TUBE TIME: Nets F Jayson Williams will appear in a PSA during this Sunday's Knicks-Heat game on NBC stressing child abuse prevention (NBAE). In the PSA, Williams says, "If you want to get physical with your children -- give them a hug" (N.Y. POST, 4/9)....AMF Bowling will debut four new TV spots featuring spokesperson Michael Jordan during ESPN's telecast of the '98 U.S. Open this Sunday from 4:00-5:30pm EDT (AMF). NOTES: Gatorade kicks off its NBA Dreams under-the-cap promo today, with Knicks G John Starks making surprise appearances at N.Y. area basketball courts for a game of G- A-T-O-R (Gatorade)....Former Univ. of NE football coach Tom Osborne has signed an endorsement/consulting deal with NE- based outdoor sporting good company Cabela's. He will serve as a spokesperson for Cabela's products and make appearances for the company. Terms were not disclosed (USA TODAY, 4/9). SHOE DEAL? Despite reports that HS basketball star Korleone Young "already is negotiating a shoe contract with Nike," Nike spokesperson Vizhier Mooney said the company has not extended an offer to Young. Mooney: "We feel he's a great player with a strong future in pro basketball" (USA TODAY, 4/9). In Providence, Bill Reynolds writes under the header, "Sneaker Companies Determine Who Walks, And Where." Big East Associate Commissioner Tom McElroy: "The sneaker companies are not just about making a job more attractive to a new coach. It's gone way beyond that. Now it affects recruiting, too" (Providence JOURNAL-BULLETIN, 4/9).