SBD/9/Sponsorships Advertising Marketing

LICENSING NEWS & NOTES: THE GOLDIN YEARS; COACHES VS. CANCER

          Dean Smith, John Wooden, Bobby Knight and Mike
     Krzyzewski have teamed with NY-based sports marketing and
     memorabilia company Steiner Sports to raise funds for cancer
     research.  Steiner's new line of autographed basketballs
     will be available June 1, with proceeds benefiting the
     "Coaches Vs. Cancer" Foundation (Steiner Sports).
          NOTES: NJ-based Goldin Sports Marketing & Licensing
     (GSM&L) announced exclusive agreements with Hank Aaron, Pete
     Rose and Reggie Jackson, to appear this year on QVC, as well
     as work with GSM&L in the areas of memorabilia and
     collectibles.  The first Goldin GSM&L QVC show aired last
     night at 11:00pm ET (GSM&L)....USA TODAY's Michael Hiestand
     examines new products in today's trading card market and
     writes "the hot trend is selling anything that doesn't look,
     well, like a pack of trading cards."  Pinnacle Brands Chair
     Jerry Meyer, on the marketplace: "I don't think there's any
     doubt we have to reinvent the (product) category.  And we've
     got a litany of new ideas" (USA TODAY, 4/9).

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