Callaway Considering Bid For Fortune Brands' Golf Biz Sports Continue To Pay Tribute To VA Tech Zach Johnson Helps Sponsors See Green TaylorMade Drivers Tops On PGA Tour Ernie Els Inks Deal With Callaway Golf Callaway Ramps Up Top-Flite Marketing PGA Merchandise Show Making Changes Michelle Wie Featured In Sony Campaign Bridgestone's Ball-Fitting Campaign Market For Cowboys' Tony Romo Heats Up
SBD/9/Sponsorships Advertising Marketing
LICENSING NEWS & NOTES: THE GOLDIN YEARS; COACHES VS. CANCER
Published April 9, 1998
Dean Smith, John Wooden, Bobby Knight and Mike Krzyzewski have teamed with NY-based sports marketing and memorabilia company Steiner Sports to raise funds for cancer research. Steiner's new line of autographed basketballs will be available June 1, with proceeds benefiting the "Coaches Vs. Cancer" Foundation (Steiner Sports). NOTES: NJ-based Goldin Sports Marketing & Licensing (GSM&L) announced exclusive agreements with Hank Aaron, Pete Rose and Reggie Jackson, to appear this year on QVC, as well as work with GSM&L in the areas of memorabilia and collectibles. The first Goldin GSM&L QVC show aired last night at 11:00pm ET (GSM&L)....USA TODAY's Michael Hiestand examines new products in today's trading card market and writes "the hot trend is selling anything that doesn't look, well, like a pack of trading cards." Pinnacle Brands Chair Jerry Meyer, on the marketplace: "I don't think there's any doubt we have to reinvent the (product) category. And we've got a litany of new ideas" (USA TODAY, 4/9).