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THE GREEN MACHINE: PACKERS' PROFITS TO EXCEED ALL-TIME MARK

          Just weeks after the Packers announced they had
     generated $24M from a public stock sale, Packers Corporate
     Treasurer John Underwood declared FY '97 as the team's "best
     ever," according to Tom Silverstein of the MILWAUKEE JOURNAL
     SENTINEL. For the FY ended March 31, Underwood "anticipates"
     that profits will have exceeded the all-time mark of $5.8M
     set last year.  It will mark the third consecutive year that
     the Packers have pulled in more than $5M in profit, and will
     push their total take over that three-year period to around
     $17M.  Silverstein reports that in addition to the profits
     and money from the stock sale, the team has another $26M in
     cash reserves to use for signing players.  An increase in
     ticket prices accounted for an additional $1.7M this season,
     while road game revenue increased $1.1M and marketing
     generated an additional $1.5M, "mostly on the strength" of
     the Packers' victory in Super Bowl XXXI and increased local
     and national ad deals (MILWAUKEE JOURNAL SENTINEL, 4/9).

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