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ADVANTAGE BROADENS REACH WITH SAILING GROUP ACQUISITION
Published April 9, 1998
Advantage Int'l acquired Sail Sports Int'l (SSI), a sailing event and consulting company. SSI's portfolio of events and clients includes marketing rights to the 17-event World Match Racing Association (WMRA), which features competition in 16 countries throughout the year, and marketing and management rights to the Bermuda Gold Cup and the CIGNA Cup of New York. Advantage will create its own Sailing Division, which will be directed by Scott MacLeod. MacLeod also serves as the Exec Dir of the WMRA, overseeing the series for TV and sponsorship rights (Advantage Int'l).