SBD/9/Events Attractions


          The Masters begins today at Augusta National and
     defending champion Tiger Woods is featured in USA TODAY in
     color photos on the front page of the news and sports
     section, as well as a special section on the event.  In each
     photo, Woods is sporting a Nike shirt and hat.  USA TODAY's
     Harry Blauvelt writes that one-year after his win at
     Augusta, Woods is "attracting kids and minorities to golf
     like the Pied Piper. ... Golf equipment sales [are] booming. 
     Marketing moguls love him" (USA TODAY, 4/9). 
          BRING THE GAME TO THE PEOPLE: Minority participation in
     golf, and the efforts of the World Golf Foundation's First
     Tee program, are examined in a front-page feature by Roger
     Thurow in the WALL STREET JOURNAL. In looking to increase
     access for minority youths, the program is "scouting out
     some decidedly un-Augusta sites as First Tee candidates,
     like derelict warehouse districts and abandoned land fills." 
     First Tee Dir Tod Leiweke said more than 700 communities in
     the U.S. have inquired about "getting in on the action"
     (WALL STREET JOURNAL, 4/9).  In USA TODAY, John Feinstein
     writes on First Tee and minority participation, saying that
     Woods is the "bridge" for exposing the game to new groups,
     but that he and the PGA Tour "need to keep working on the
     problem."  Feinstein: "Woods needs to be a visible spokesman
     more often for minority golf and less often for corporate
     America. ... The Tour should send other golfers, not just
     Woods and [Jim] Thorpe, into minority neighborhoods to beat
     the drum for golf" (USA TODAY, 4/9).  PGA Tour Commissioner
     Tim Finchem, on the game's future: "The real test for golf
     is how fast we can grow the game in the next 30 years.  And
     to grow the game we have to make it more accessible, more
     affordable to people" ("Up Close," 4/8).
          GM PROMO SHELVED: In Augusta, DeMao & Joyner write on
     the scarcity of tickets and badges for The Masters.  Team
     One Tickets is selling four-day tournament badges for
     $5,000-6,000; their face value is $100.  MasterCard and GM
     had joined on a marketing promo where customers who used the
     GM MasterCard between October and January were entered in a
     drawing and eligible to win Augusta tickets.  But GM, which
     has a "long-standing relations" with The Masters through 
     Cadillac, "canceled the top prize after company officials
     leaned the prize badges were 'obtained illegally'" by
     MasterCard.  GM offered the prize winner cash instead, but
     the figure was not revealed (AUGUSTA CHRONICLE, 4/9). 
          TRUE POWER: In L.A., Steve Eubanks examines the
     relationship between the media and the event, citing the
     "lap-dog treatment Augusta National and its members have
     always received from the media."  Frank Deford: "No sporting
     event in America, if indeed the whole world, has benefited
     from such a sweetheart press" (L.A. TIMES, 4/9).

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