SBD/7/Sports Media


          For its MLB coverage, ESPN will continue to use "Bat
     Track," a two-dimensional animation that shows how a
     hitter's swing path and bat speed are related to pitch
     selection and speed.  This season, "Bat Track" will be used
     on all ESPN "Sunday Night Baseball" telecasts, the Home Run
     Derby and select Division Series games (ESPN).
          FOR ALL YOU BASEBALL JUNKIES: In Montreal, Mitch Garber
     reviewed all 30 MLB team Web sites.  He rated the Dodgers'
     site the best, giving honorable mentions to the Giants,
     Angels and Blue Jays.  The Cubs' site is also a "must-visit"
     (Montreal GAZETTE, 4/5)....In Denver, Leyla Kokmen examined
     baseball on the Web, noting the "growing breed" of fans who
     make use of Web sites devoted to MLB "to quench their
     craving for news, scores, stats and standings."  Jupiter
     Communications analyst Patrick Keane: "It's such a data-
     driven sport. ... The Web easily affords you to be able to
     bring it all together at once" (DENVER POST, 4/6)....Barnes
     & Noble has become a sponsor on, and is
     creating a virtual library on the site that will feature
     baseball-related books available from B&N (
     ...Total Sports has re-designed its site. 
     It now features a searchable database of all 14,791 major
     leaguers, wire service coverage, situational stats for every
     current MLB player back to '82 and real-time cybercasts,
     which include updated out-of-town scores (Total Sports).

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