SBD/7/Sports Media

MEDIAWEEK NEWS: NBC SEEKING CABLE PARTNER FOR PRESIDENTS CUP

          NBC "is said to be in talks with ESPN, USA and Turner
     Broadcasting regarding exclusive cable rights to first-day
     action of the 2000 and 2002 Presidents Cup," according to
     Langdon Brockinton of MEDIAWEEK.  In addition to airing
     Friday first-round matches, the cable partner "likely would
     televise a Presidents Cup preview, the opening ceremonies
     and late-night highlight shows."  CBS has rights to this
     year's Presidents Cup in Melbourne, Australia.  CBS airs the
     December 12 and 13 action, and ESPN will carry the opening
     day's play on December 11 (MEDIAWEEK, 4/6 issue).
          GOOOOAALLL! Spanish-language net Univision has sold
     "virtually all" of its ad time for this year's World Cup. 
     Univision, which will televise every Cup match, has struck
     top-tier "gold" sponsorship deals -- said to be valued at
     about $6M apiece  -- with A-B, AT&T, Coca-Cola, Honda and
     McDonald's.  The "silver" sponsors -- put at about $4M each
     -- are Chevrolet, Nike and Sears.  In '94, Univision
     averaged a 12.8 universe rating (835,000 homes) for its
     World Cup coverage (MEDIAWEEK, 4/6 issue).  
          WNBA: The WNBA has signed two int'l TV deals.  GEMS TV,
     which reaches 6 million households in 21 Latin American
     countries, signed a two-year deal to air a WNBA game and
     related programming each week throughout the season.  Also,
     NTV+, a satellite-delivered network in Russia, has struck a
     new multiyear deal, agreeing to air 20 games and other
     programming.  The WNBA begins its second season on June 11
     with TV exposure in 165 countries (MEDIAWEEK, 4/6 issue).

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