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MEDIAWEEK NEWS: NBC SEEKING CABLE PARTNER FOR PRESIDENTS CUP
Published April 7, 1998
NBC "is said to be in talks with ESPN, USA and Turner Broadcasting regarding exclusive cable rights to first-day action of the 2000 and 2002 Presidents Cup," according to Langdon Brockinton of MEDIAWEEK. In addition to airing Friday first-round matches, the cable partner "likely would televise a Presidents Cup preview, the opening ceremonies and late-night highlight shows." CBS has rights to this year's Presidents Cup in Melbourne, Australia. CBS airs the December 12 and 13 action, and ESPN will carry the opening day's play on December 11 (MEDIAWEEK, 4/6 issue). GOOOOAALLL! Spanish-language net Univision has sold "virtually all" of its ad time for this year's World Cup. Univision, which will televise every Cup match, has struck top-tier "gold" sponsorship deals -- said to be valued at about $6M apiece -- with A-B, AT&T, Coca-Cola, Honda and McDonald's. The "silver" sponsors -- put at about $4M each -- are Chevrolet, Nike and Sears. In '94, Univision averaged a 12.8 universe rating (835,000 homes) for its World Cup coverage (MEDIAWEEK, 4/6 issue). WNBA: The WNBA has signed two int'l TV deals. GEMS TV, which reaches 6 million households in 21 Latin American countries, signed a two-year deal to air a WNBA game and related programming each week throughout the season. Also, NTV+, a satellite-delivered network in Russia, has struck a new multiyear deal, agreeing to air 20 games and other programming. The WNBA begins its second season on June 11 with TV exposure in 165 countries (MEDIAWEEK, 4/6 issue).