SBD/7/Sports Media

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              NFL analyst Paul Maguire will return to ESPN, joining
         Mike Patrick and Joe Theismann in a three-person booth for
         ESPN's "Sunday Night Football."  He had been at NBC for the
         past 12 seasons (ESPN)....In Las Vegas, Matt Jacob reported
         that by next season, owners hope to negotiate a deal for a
         Triple-A "Game of the Week" to be nationally televised (LAS
         VEGAS REVIEW-JOURNAL, 4/5)....In Houston, Sunday's Bulls-
         Rockets earned an 11.6/22 overnight on KPRC.  NASCAR's Texas
         500 earned a 4.0/9 on KHOU in Houston (HOUSTON CHRONICLE,
         4/7)....Seattle-based National Mobile Television (NMT) has
         announced a partnership with Sony and MSG Network "that
         would make it the nation's first provider" of high-
         definition TV (HDTV) broadcasts (SEATTLE TIMES, 4/6).

    Print | Tags: Chicago Bulls, ESPN, Houston Rockets, Madison Square Garden, NASCAR, NBC, NFL, Media, Walt Disney

              NBC "is said to be in talks with ESPN, USA and Turner
         Broadcasting regarding exclusive cable rights to first-day
         action of the 2000 and 2002 Presidents Cup," according to
         Langdon Brockinton of MEDIAWEEK.  In addition to airing
         Friday first-round matches, the cable partner "likely would
         televise a Presidents Cup preview, the opening ceremonies
         and late-night highlight shows."  CBS has rights to this
         year's Presidents Cup in Melbourne, Australia.  CBS airs the
         December 12 and 13 action, and ESPN will carry the opening
         day's play on December 11 (MEDIAWEEK, 4/6 issue).
              GOOOOAALLL! Spanish-language net Univision has sold
         "virtually all" of its ad time for this year's World Cup. 
         Univision, which will televise every Cup match, has struck
         top-tier "gold" sponsorship deals -- said to be valued at
         about $6M apiece  -- with A-B, AT&T, Coca-Cola, Honda and
         McDonald's.  The "silver" sponsors -- put at about $4M each
         -- are Chevrolet, Nike and Sears.  In '94, Univision
         averaged a 12.8 universe rating (835,000 homes) for its
         World Cup coverage (MEDIAWEEK, 4/6 issue).  
              WNBA: The WNBA has signed two int'l TV deals.  GEMS TV,
         which reaches 6 million households in 21 Latin American
         countries, signed a two-year deal to air a WNBA game and
         related programming each week throughout the season.  Also,
         NTV+, a satellite-delivered network in Russia, has struck a
         new multiyear deal, agreeing to air 20 games and other
         programming.  The WNBA begins its second season on June 11
         with TV exposure in 165 countries (MEDIAWEEK, 4/6 issue).

    Print | Tags: Anheuser Busch, ATT, CBS, Coca-Cola, ESPN, General Motors, McDonalds, NBC, Nike, Sears, Media, Viacom, Walt Disney, WNBA

              For its MLB coverage, ESPN will continue to use "Bat
         Track," a two-dimensional animation that shows how a
         hitter's swing path and bat speed are related to pitch
         selection and speed.  This season, "Bat Track" will be used
         on all ESPN "Sunday Night Baseball" telecasts, the Home Run
         Derby and select Division Series games (ESPN).
              FOR ALL YOU BASEBALL JUNKIES: In Montreal, Mitch Garber
         reviewed all 30 MLB team Web sites.  He rated the Dodgers'
         site the best, giving honorable mentions to the Giants,
         Angels and Blue Jays.  The Cubs' site is also a "must-visit"
         (Montreal GAZETTE, 4/5)....In Denver, Leyla Kokmen examined
         baseball on the Web, noting the "growing breed" of fans who
         make use of Web sites devoted to MLB "to quench their
         craving for news, scores, stats and standings."  Jupiter
         Communications analyst Patrick Keane: "It's such a data-
         driven sport. ... The Web easily affords you to be able to
         bring it all together at once" (DENVER POST, 4/6)....Barnes
         & Noble has become a sponsor on, and is
         creating a virtual library on the site that will feature
         baseball-related books available from B&N (
         ...Total Sports has re-designed its site. 
         It now features a searchable database of all 14,791 major
         leaguers, wire service coverage, situational stats for every
         current MLB player back to '82 and real-time cybercasts,
         which include updated out-of-town scores (Total Sports).

    Print | Tags: LA Angels, Chicago Cubs, ESPN, Los Angeles Dodgers, MLB, Media, Toronto Blue Jays, Walt Disney
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