SBD/7/Sponsorships Advertising Marketing

NBC FILLING UP AD SPACE FOR NEW NBA TV CONTRACT

          NBC is "rapidly filling" ad space for its new NBA
     contract, which begins next season, according to Wayne
     Friedman of the HOLLYWOOD REPORTER.  Agency execs told
     Friedman that GM, Nissan, Chrysler and Prudential have
     signed on, joining Honda, which previously signed a
     multiyear deal with NBC.  Sources said that NBC "has been
     receiving close to its asking price for the new sponsorships
     -- 50% more than sponsorship values under the current
     contract."  Friedman reports that NBC "is seeking nearly"
     $90M for a four-year automotive sponsorship, compared with
     the $55-60M it got from each of its current auto sponsors. 
     The "good news" for advertisers is that NBC is adding more
     regular-season games next year, so ad rates per game "will
     rise only 10%-15%."  Prudential "will repeat its advertising
     arrangement with NBC," which includes sponsorship of the
     net's NBA halftime show (HOLLYWOOD REPORTER, 4/7).

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DaimlerChrysler, NBA, NBC, Nissan

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