Hansen Group Offers To Fund Seattle Arena Privately New Nike Spot Highlights LeBron's Game 7 Block Stewart-Haas Signs Apparel Deal With Nike NBA Poised For Big Viewership This Season NBA Names In The News Sources: NBA, NBPA On Verge Of New CBA NBA Kings Buy Controlling Interest In D-League Affiliate Goldfarb Discusses Investments With Carmelo NBA, NextVR To Produce Weekly Games In VR Silver Wants '19 All-Star Game In Charlotte
SBD/7/Sponsorships Advertising Marketing
Published April 7, 1998
Munsingwear, makers of knit golf shirts with the penguin logo, "is scoring big" with a revamped line of shirts. Rapper Sean "Puff Daddy" Combs wears the shirts in his video "Mo Money Mo Problemz," though he isn't paid to endorse them. BUSINESS WEEK's Christina Scott writes that Munsingwear "also benefits from the golf craze among African Americans spurred by Tiger Woods." One print ad shows a black golfer with the tagline "The best golfers wear the penguin until they are paid not to." Woods wore Munsingwear before signing with Nike. The company estimates that only 30% of its shirts are worn by golfers (BUSINESS WEEK, 4/13). ...The "Fila Hill on Wheels Tour," consisting of two Grant Hill-customized GMC Suburbans offering basketball-themed events for consumer participation, is on the road. Scheduled stops include the Boston Marathon, the Kentucky Derby, the Indy 500 and NBA playoff games across the country. The tour will go on through September (Fila). AD NOTES: NY-based Cliff Freeman & Partners said it has been named the new agency for the Fox Sports Network (N.Y. TIMES, 4/7)....Fila assigned project work to Baltimore-based W.B. Doner for its next two shoe launches featuring Chris Webber and Nikki McCray. Fila VP/Advertising & Communications Howe Burch is a former Doner exec (ADWEEK, 4/6 issue)....A new Nike commercial featuring Kevin Garnett, which includes 250 "extras" for filming in arena seats, "could cost the apparel firm $500,000" (PIONEER PRESS, 4/7).