Silver Optimistic About New Bucks' Arena Roberts Challenges Silver As She Settles In USOC Extends Nike Deal Through '20 2014 Reader Survey: NBA App Review: Cavaliers For iPhone Patriots' Nike Shoe Goes On Sale Monday Bucks' Edens Outlines Downtown Arena Vision Roberts Says Taylor Suspension Was Excessive Iverson Protests Nike Tribute Shoe Sonic Signs Durant As First Athlete Endorser
SBD/7/Sponsorships Advertising Marketing
Published April 7, 1998
Munsingwear, makers of knit golf shirts with the penguin logo, "is scoring big" with a revamped line of shirts. Rapper Sean "Puff Daddy" Combs wears the shirts in his video "Mo Money Mo Problemz," though he isn't paid to endorse them. BUSINESS WEEK's Christina Scott writes that Munsingwear "also benefits from the golf craze among African Americans spurred by Tiger Woods." One print ad shows a black golfer with the tagline "The best golfers wear the penguin until they are paid not to." Woods wore Munsingwear before signing with Nike. The company estimates that only 30% of its shirts are worn by golfers (BUSINESS WEEK, 4/13). ...The "Fila Hill on Wheels Tour," consisting of two Grant Hill-customized GMC Suburbans offering basketball-themed events for consumer participation, is on the road. Scheduled stops include the Boston Marathon, the Kentucky Derby, the Indy 500 and NBA playoff games across the country. The tour will go on through September (Fila). AD NOTES: NY-based Cliff Freeman & Partners said it has been named the new agency for the Fox Sports Network (N.Y. TIMES, 4/7)....Fila assigned project work to Baltimore-based W.B. Doner for its next two shoe launches featuring Chris Webber and Nikki McCray. Fila VP/Advertising & Communications Howe Burch is a former Doner exec (ADWEEK, 4/6 issue)....A new Nike commercial featuring Kevin Garnett, which includes 250 "extras" for filming in arena seats, "could cost the apparel firm $500,000" (PIONEER PRESS, 4/7).