SBD/7/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Munsingwear, makers of knit golf shirts with the
     penguin logo, "is scoring big" with a revamped line of
     shirts.  Rapper Sean "Puff Daddy" Combs wears the shirts in
     his video "Mo Money Mo Problemz," though he isn't paid to
     endorse them.  BUSINESS WEEK's Christina Scott writes that
     Munsingwear "also benefits from the golf craze among African
     Americans spurred by Tiger Woods."  One print ad shows a
     black golfer with the tagline "The best golfers wear the
     penguin until they are paid not to."  Woods wore Munsingwear
     before signing with Nike.  The company estimates that only
     30% of its shirts are worn by golfers (BUSINESS WEEK, 4/13).
     ...The "Fila Hill on Wheels Tour," consisting of two Grant
     Hill-customized GMC Suburbans offering basketball-themed
     events for consumer participation, is on the road. 
     Scheduled stops include the Boston Marathon, the Kentucky
     Derby, the Indy 500 and NBA playoff games across the
     country. The tour will go on through September (Fila).
          AD NOTES: NY-based Cliff Freeman & Partners said it has
     been named the new agency for the Fox Sports Network (N.Y.
     TIMES, 4/7)....Fila assigned project work to Baltimore-based
     W.B. Doner for its next two shoe launches featuring Chris
     Webber and Nikki McCray.  Fila VP/Advertising &
     Communications Howe Burch is a former Doner exec (ADWEEK,
     4/6 issue)....A new Nike commercial featuring Kevin Garnett,
     which includes 250 "extras" for filming in arena seats,
     "could cost the apparel firm $500,000" (PIONEER PRESS, 4/7).
          
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