SBD/7/Sponsorships Advertising Marketing


          The Univ. of TN (UT) women's basketball team has a
     merchandising campaign, "perhaps unrivaled in women's
     sports," with the tagline "Lady Volunteers, America's Team,"
     according to a report in the Minneapolis STAR TRIBUNE. 
     Starter and adidas are among a "handful of companies"
     licensed to sell the "America's Team" merchandise.  UT
     Women's Athletic Dir Joan Cronan, on the new effort: "I
     can't put a dollars and cents figure on it.  But I can tell
     you our goal is to market a product in a very profitable
     way."  TN-based Bacon & Co. has been printing Lady Vols T-
     shirts and memorabilia since the school's first title in
     '87.  Cory Moss, an official with Collegiate Licensing Co.,
     on the rise of UT merchandise: "I think they are becoming
     much more national. ... I can almost guarantee that the
     number has doubled, tripled, maybe even quadrupled from the
     amount of merchandise that those companies were producing a
     year ago."  Next week, 40,000 Smoky mascot dolls wearing
     Lady Vols Championship T-shirts will arrive at TN-based
     Wendy's restaurants (Minneapolis STAR TRIBUNE, 4/6). 
          MORE ORANGE: The Collegiate Licensing Co. (CLC)
     announced that Syracuse Univ. is the newest member of its
     consortium of colleges, conferences and bowl games (CLC).

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