Some Nationals Wanted To Wear Navy Hats Nationals Pay Tribute After Navy Yard Shooting Nats, Feds Work Together In Postponing Game Nationals COO Andy Feffer Leaving Club Nats Offer Discounts For Season Tix Renewals Nationals' Denied On New Spring Training Home Nationals Likely Moving Spring Training Nationals Overturn Rainout Ticket Policy MLB Franchise Notes Nats, O's Carefully Compete Off The Field
SBD/7/Sponsorships Advertising Marketing
FORGET THE 'BOYS, THERE'S A NEW "AMERICA'S TEAM" IN TOWN
Published April 7, 1998
The Univ. of TN (UT) women's basketball team has a merchandising campaign, "perhaps unrivaled in women's sports," with the tagline "Lady Volunteers, America's Team," according to a report in the Minneapolis STAR TRIBUNE. Starter and adidas are among a "handful of companies" licensed to sell the "America's Team" merchandise. UT Women's Athletic Dir Joan Cronan, on the new effort: "I can't put a dollars and cents figure on it. But I can tell you our goal is to market a product in a very profitable way." TN-based Bacon & Co. has been printing Lady Vols T- shirts and memorabilia since the school's first title in '87. Cory Moss, an official with Collegiate Licensing Co., on the rise of UT merchandise: "I think they are becoming much more national. ... I can almost guarantee that the number has doubled, tripled, maybe even quadrupled from the amount of merchandise that those companies were producing a year ago." Next week, 40,000 Smoky mascot dolls wearing Lady Vols Championship T-shirts will arrive at TN-based Wendy's restaurants (Minneapolis STAR TRIBUNE, 4/6). MORE ORANGE: The Collegiate Licensing Co. (CLC) announced that Syracuse Univ. is the newest member of its consortium of colleges, conferences and bowl games (CLC).