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THE KANATIAN WAY: SENATORS GROWING FAN BASE IN OTTAWA
Published April 7, 1998
The Senators have posted the second-largest increase in average attendance in the NHL behind the Stars, according to Bruce Garrioch of the OTTAWA SUN. The Senators have averaged 16,563 through 37 home games this season, a 14% increase and more than 1,500 fans ahead of last year. Garrioch reports that season-ticket sales "jumped" from 7,100 in '96-97 to 9,900 this year, and that the team "stands to gain more than" $2.5M in revenue. Team President Roy Mlakar: "We're obviously very pleased. ... We've done a lot of research and we've worked hard to give them what they wanted. We're listening to what those people are telling us and we are where we want to be in attendance." Garrioch added that the Senators could bring in "more than" $1M per game if the team makes the playoffs (OTTAWA SUN, 4/7).