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IS THE BOB BOGGED DOWN WITH TOO MANY ADVERTISEMENTS?
Published April 7, 1998
The most "eye-opening aspect" of Bank One Ballpark "is how relentlessly fans are exposed to advertising," according to Stuart Elliott of the N.Y. TIMES. Elliott writes that the sponsored ballpark name "is only the beginning," as other sponsored features include "the Little Caesars Defensive Lineup" and the D'Backs starting lineup "brought to you by US West." Elliott adds that an entire level of the stadium has been designated as the Infiniti Diamond Level, brought to you buy Infiniti, "the official luxury car of the" D'Backs. The Infiniti logo also appears on tickets, seating charts and wall posters (N.Y. TIMES, 4/7).