SBD/7/Facilities Venues

IS THE BOB BOGGED DOWN WITH TOO MANY ADVERTISEMENTS?

          The most "eye-opening aspect" of Bank One Ballpark "is
     how relentlessly fans are exposed to advertising," according
     to Stuart Elliott of the N.Y. TIMES.  Elliott writes that
     the sponsored ballpark name "is only the beginning," as
     other sponsored features include "the Little Caesars
     Defensive Lineup" and the D'Backs starting lineup "brought
     to you by US West."  Elliott adds that an entire level of
     the stadium has been designated as the Infiniti Diamond
     Level, brought to you buy Infiniti, "the official luxury car
     of the" D'Backs.  The Infiniti logo also appears on tickets,
     seating charts and wall posters (N.Y. TIMES, 4/7). 

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