MEDIA NOTES

          Tuesday night's Knicks-Heat playoff game earned a 6.1
     rating on MSG, the highest rating for a Knicks game this
     season (N.Y. POST, 4/30)....CTV says that the 28% decrease
     in its NBA ratings this season was caused by the absence of
     prime-time telecasts.  Last year, the net aired three prime-
     time games.  CTV's Sunday afternoon NBA numbers were down
     15% (Toronto GLOBE & MAIL, 4/30)....The Magic will appoint
     Dennis Neumann as their radio play-by-play announcer next
     season.  Neumann has been studio host for Magic telecasts
     (ORLANDO SENTINEL, 4/30)....In Dallas, Holly Cain gives
     "thumbs down" to Formula One's new TV deal with FSN. 
     Whereas "easy access" ESPN and ESPN2 used to do live
     broadcasts, FSN affils "decide when to air the races, and
     sometimes that means a tape delay."  While SpeedVision
     carries all the races live, "few" TX stations carry that
     channel (DALLAS MORNING NEWS, 4/30)....SportsFan Radio has
     acquired exclusive rights to broadcast and syndicate
     national radio coverage of the '98 Preakness.  SportsFan has
     also added Cleveland's WKNR as an affil (BROADCASTING &
     CABLE, 4/27 issue)....In N.Y., Neal Travis reports that The
     Marquee Group is "getting into women's sports and books" and
     is repping Ellen Ladowsky, who co-authored "How To Dump A
     Guy: A Coward's Manual" (N.Y. POST, 4/30).