SANDI DEAN has been named Assistant Director of
     Marketing for the Professional Baseball Promotion Corp.
     (PBPC), a subsidiary of NAPBL.  STEVE DENSA was named
     Assistant to the Dir of Media Relations at the PBPC (NAPBL).
     ...BILL NIENSTEDT has been named Local Sales Manager at Fox
     Sports Detroit.  He was previously an account exec at WIDV-
     TV, Detroit (FSD)....Former Toronto Globe & Mail sports
     editor DAVID LANGFORD will become the sports editor at the
     London Free Press (Toronto GLOBE & MAIL, 4/30)....Ascent
     Sports announced the following moves: PAUL ANDREWS was
     appointed VP/Ticket Sales & Operations.  TAMARA MCMILLAN was
     promoted to Community Funds Manager.  LESLIE ATKINSON was
     named Community Relations Assistant (Ascent).....At Westwood
     One, NY, CBS Radio Sports Producer HOWARD DENEROFF expands
     his duties to include coordination of play-by-play events
     and on-site NFL broadcasts; AL SMITH will handle in-house
     production for the '98 college/NFL football seasons; TAMI
     BOOTH joins as Senior District Dir, Affiliate Relations,
     Western Region; and JOHN CLARK was named Senior District
     Dir, Affiliate Relations, South Central region (BROADCASTING
     & CABLE, 4/27 issue).  KEVIN MCCARRON, former Editor of the
     syndicated The George Michael Sports Machine, joins Westwood
     One as Sports Producer (MEDIAWEEK, 4/27 issue).

          THE WHITE STUFF: In Baltimore, Milton Kent writes that
     "in a day and age when athletes invoke misplaced context
     when they are called on the stupid things they say," REGGIE
     WHITE "is bold enough to take the heat he is getting."  Kent
     adds that White is "not at all innocent," calling his
     remarks about minorities "reprehensible" (Baltimore SUN,
     4/30).  White is scheduled to speak today at a MI rally
     against a city ordinance that bans discrimination against
     gays and lesbians (MILWAUKEE JOURNAL SENTINEL, 4/30).
          OTHER NAMES: CNN's "Showbiz Today" profiled golfers
     PETER JACOBSEN, PAYNE STEWART and MARK LYE, who have
     released an album under the band name "Jake Trout and the
     Flounders."  Musicians making cameos on the multimedia CD
     include Hootie and the Blowfish's DARIUS RUCKER (CNN, 4/29).
     ...Actor JAMES WOODS will replace DON JOHNSON as host of
     "NASCAR'S NIGHT IN HOLLYWOOD -- A GOLDEN CELEBRATION," May 1
     in at the Wiltern Theatre (NASCAR)....DOUG FLUTIE, his wife
     and two children appeared on ABC's "GMA" to discuss their
     foundation of the DOUG FLUTIE JR. FOUNDATION FOR AUTISM. 
     Flutie, whose six-year-old son DOUG JR. is autistic, said,
     "I like the thought of Dougie having a legacy, that he can
     make a difference and there's a reason for him being the way
     he is.  And if now we can make a difference because of it,
     then it's all that much better" ("GMA," ABC, 4/30).

          Sports Illustrated has announced staff changes in its
     Marketing, Sales Development, and Ad Sales departments.  JIM
     WHITELAW has been promoted to Olympic Director and will
     manage the SI's worldwide Olympic sponsorship that runs
     through 2004.  MARTHA MCMAHON has been promoted from Event
     Manager to Event Marketing Dir.  MICHAEL MCNEIL joins SI as
     Dir of Retail Marketing.  McNeil was Dir of National
     Accounts for NBAP's Consumer Products Group.  KAREN TRAVIS
     joins SI's NY office as Account Manager.  She was at Woman's
     Day.  MARK SPEHAR, formerly of Entertainment Weekly, joins
     SI's Boston office as an Account Manager (SI).