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SANDI DEAN has been named Assistant Director of Marketing for the Professional Baseball Promotion Corp. (PBPC), a subsidiary of NAPBL. STEVE DENSA was named Assistant to the Dir of Media Relations at the PBPC (NAPBL). ...BILL NIENSTEDT has been named Local Sales Manager at Fox Sports Detroit. He was previously an account exec at WIDV- TV, Detroit (FSD)....Former Toronto Globe & Mail sports editor DAVID LANGFORD will become the sports editor at the London Free Press (Toronto GLOBE & MAIL, 4/30)....Ascent Sports announced the following moves: PAUL ANDREWS was appointed VP/Ticket Sales & Operations. TAMARA MCMILLAN was promoted to Community Funds Manager. LESLIE ATKINSON was named Community Relations Assistant (Ascent).....At Westwood One, NY, CBS Radio Sports Producer HOWARD DENEROFF expands his duties to include coordination of play-by-play events and on-site NFL broadcasts; AL SMITH will handle in-house production for the '98 college/NFL football seasons; TAMI BOOTH joins as Senior District Dir, Affiliate Relations, Western Region; and JOHN CLARK was named Senior District Dir, Affiliate Relations, South Central region (BROADCASTING & CABLE, 4/27 issue). KEVIN MCCARRON, former Editor of the syndicated The George Michael Sports Machine, joins Westwood One as Sports Producer (MEDIAWEEK, 4/27 issue).
THE WHITE STUFF: In Baltimore, Milton Kent writes that "in a day and age when athletes invoke misplaced context when they are called on the stupid things they say," REGGIE WHITE "is bold enough to take the heat he is getting." Kent adds that White is "not at all innocent," calling his remarks about minorities "reprehensible" (Baltimore SUN, 4/30). White is scheduled to speak today at a MI rally against a city ordinance that bans discrimination against gays and lesbians (MILWAUKEE JOURNAL SENTINEL, 4/30). OTHER NAMES: CNN's "Showbiz Today" profiled golfers PETER JACOBSEN, PAYNE STEWART and MARK LYE, who have released an album under the band name "Jake Trout and the Flounders." Musicians making cameos on the multimedia CD include Hootie and the Blowfish's DARIUS RUCKER (CNN, 4/29). ...Actor JAMES WOODS will replace DON JOHNSON as host of "NASCAR'S NIGHT IN HOLLYWOOD -- A GOLDEN CELEBRATION," May 1 in at the Wiltern Theatre (NASCAR)....DOUG FLUTIE, his wife and two children appeared on ABC's "GMA" to discuss their foundation of the DOUG FLUTIE JR. FOUNDATION FOR AUTISM. Flutie, whose six-year-old son DOUG JR. is autistic, said, "I like the thought of Dougie having a legacy, that he can make a difference and there's a reason for him being the way he is. And if now we can make a difference because of it, then it's all that much better" ("GMA," ABC, 4/30).
Sports Illustrated has announced staff changes in its Marketing, Sales Development, and Ad Sales departments. JIM WHITELAW has been promoted to Olympic Director and will manage the SI's worldwide Olympic sponsorship that runs through 2004. MARTHA MCMAHON has been promoted from Event Manager to Event Marketing Dir. MICHAEL MCNEIL joins SI as Dir of Retail Marketing. McNeil was Dir of National Accounts for NBAP's Consumer Products Group. KAREN TRAVIS joins SI's NY office as Account Manager. She was at Woman's Day. MARK SPEHAR, formerly of Entertainment Weekly, joins SI's Boston office as an Account Manager (SI).