IndyCar Ponders How To Attract Fans Long Term NHL Coaching Salaries Likely To Change MLB Looking Closer At Holding Games Abroad Euro Tour Hopes To Close Gap With U.S. Circuit Many Indifferent Toward New Extra Point Rule Goodell Open To New Info From Brady NFL Could Hear Relocation Requests In Late '15 Mexico, Germany Could Host NFL Games NBA Wins Sports League Of The Year Kraft Will Not Fight NFL's Deflategate Sanctions
Upcoming Conferences and Events
SBD/30/Leagues Governing Bodies
FOR THE NBA PLAYOFFS, ARE EMPTY SEATS SIGNS OF DISCONTENT?
Published April 30, 1998
The NBA "has grown into" a $2B "sports juggernaut in the last decade," and Michael Jordan is "in no small way responsible" for its 10-20% annual revenue growth, according to CNBC's Mike Hegedus, who examined issues facing the league on "The Edge." Hegedus: "But as salaries have gone up, so have ticket prices, leading to something new in the playoffs -- empty seats." The Marquee Group's Lee Berke: "In the first games of the first round of the NBA Playoffs, up to half of the arenas were not sold out." Berke says that while the league is "still very healthy," issues such as ticket increases, "bouts with image problems" and a potential lockout have "hurt [its] position with the fans." Starter's Steve Raab, on whether sales of licensed merchandise have been affected: "You see the consolidation at retail, you see the consolidation among licensees. I think that shakeout is going to happen, and I think the strong will still be here." Sara Lee's Champion termed NBA sales "flat," but said it will "change its approach." Champion's Nicole Blake: "That means having increasing stock on the shelves, quicker turnaround times, quicker shipping times, and being able to respond so that the fans can find NBA merchandise they want to purchase where and when they want to buy it." Starter's Raab, on future sales: "It really depends on who wins this year. If the Bulls win again, I would expect that sales will probably be on par with last year. If it's another team, depending on who the team is, you may see something close, you may see a big drop off -- it just depends on the market" ("The Edge," 4/29).