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MARLINS TO HARNESS STAR POWER OF FORMER PLAYERS IN MARKETING
Published April 30, 1998
Despite the "sticky situation," Marlins VP/Sales & Marketing Jim Ross said that the team will not dodge using former Marlins returning to FL with rival teams in their promotions, according to Alan Snel of the Fort Lauderdale SUN-SENTINEL. Ross says jokingly: "See the '97 champion Marlins when San Diego and Houston come to town." Former Marlins/current Padres P Kevin Brown gets billing in a newspaper ad promoting Friday's game, but the ad does not mention Brown's past or include a picture of him. Ross: "Even though we're not going to mention 'ex-Marlin ace Kevin Brown,' people will know Kevin Brown was a former Marlin. We'll mention him when we say, 'Come see Brown vs. Hernandez.'" Former Marlins reliever Robb Nen is mentioned in ads touting next week's Giants series, which call him "last year's Marlins flame-thrower" (SUN-SENTINEL, 4/30).